Information Technology Press Releases Monday September 24, 2018 13:05
Bangkok--24 Sep--RTB Technology

RTB expresses pleasure to celebrate the success of True Wireless headphones achieving sales of 10,000 units, underlining the strong lead in advanced headphones innovation catering to a variety of new generation users' lifestyle, launching the special payback campaign for customers, offering 10% discount for 10 days, with 3 True Wireless models from Jabra, ready to continue to present advanced headphones innovation to the market, convincing sales increase more than 20% from the campaign contributing to the ongoing revenue growth of 2018.

Dr. Banphot Vatanasombut, Managing Director of RTB Technology Co., Ltd., disclosed the success of True Wireless headphones achieving 10,000 units of sales since the debut of the first True Wireless model. "This is a remarkable success of RTB to highlight the leading position in quality headphones innovation, aiming to propose Bluetooth headphones innovation with advanced technologies to the market on a continual basis in order to accurately meet various lifestyles of users. The True Wireless headphones in Thailand's market pioneered by RTB with Jabra Elite Sport, targeted exercise lovers, recorded great sales, followed by Jabra Elite Sport 4.5 developed to extend usage hours. Today Jabra has launched the 3rd generation of True Wireless headphones featuring unparalleled technology and definitely high stability in use including Jabra Elite 65t, the premium headphones for office workers who appreciate music and technology, and Jabra Elite Active 65T, the headphones for music lovers spending active lifestyle or going to the gym. Lastly, the Jabra Elite Sport designed for heath conscious users to enhance exercise capacity while enjoying music. The new generation headphones come with smart applications tailored to demand of each consumer.

Due to the mentioned success, RTB arranges a special campaign to pay back and thank customers for continual trust, offering 10% discount to customers for 10 days from September 27 to October 6, 2018. Only take your photo with Jabra headphones and post on Facebook (Open for Public) and put Hashtag #JabraTrueWireless.

Regarding marketing strategy for Q4, Dr. Banphot said "RTB will continue to launch advanced headphones innovation to the market, in cooperation with leading brands owning state-of-the-art technologies, to further cover growing segment especially the True Wireless headphones market. For the past 9 months, RTB has booked 300 million Baht sales, a 21% increase from the same period of last year, due to the ongoing introduction of innovation from recognized brands to the market as well as marketing activities to deliver new experience to customers from existing and new brands. We are convinced that the special campaign to celebrate success and pay back to customers will be greatly welcomed by music lovers and help drive RTB sales to hit more than 420 million Baht sales at year end."

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