Johnson Johnson Vision aims to become a leading contact lens brand in the digital era by adopting a new communication channel, ACUVUE LINE Official Account to better connect with consumer

Information Technology Press Releases Tuesday December 18, 2018 15:58
Bangkok--18 Dec--FleishmanHillard

Johnson & Johnson Vision, the importer of ACUVUE contact lens, continues in becoming a leading contact lens brand in the digital era by adopting a new social media touch point to attract digital consumer. Recently, the brand has introduced the ACUVUE LINE Official Account as a new friendly communication platform to connect better with consumer and raise up eye health awareness.

Nowadays, Thai consumers are increasingly communicating through online channels, especially LINE application which now has more than 42 million Thai users. Johnson & Johnson sees this as an opportunity to expand its communication channel to customers across the country who are regularly using smartphones and LINE so that they can keep up with new promotions and contact the brand directly. This can help the brand increase awareness among customers on product information and special promotions.

Apart from providing product information and special promotions, initial features that the brand will offer through the LINE Official Account is a welcome new wearer program. The welcome offers are including 400-baht eVoucher discount on their first purchase with a minimum at 2 boxes, follow through with a second eVoucher valued 500-baht for their next purchase with a minimum at 4 boxes of Johnson & Johnson's premium contact lenses category.

Both eVouchers can be redeemed at 120 optical stores which certified as "ACUVUE Experience Center", located in Bangkok, vicinity area, and at upcountry shops in Chonburi, Chiang Mai and Phuket.

In addition, through the ACUVUE LINE Official Account, customers can communicate and seek advice from Johnson & Johnson Eye Care Professional (Optometrist) about basic eye health care as well as a recommendation on choosing the right contact lenses and how to properly take care of contact lenses through a personal chat function. Another highlight feature is the "ACUVUE Experience Center" list for consumers to receive eye care services including primary eye examination, contact lens recommendation, and free contact lens trial before purchasing at the certified optical stores. This is the total experiences that Johnson & Johnson aims to provide to their consumers.

Add the ACUVUE LINE Official Account today at @ACUVUE or add through a QR code. For more information, please visit Facebook Johnson & Johnson Vision Thailand.
About Johnson & Johnson Vision

Johnson & Johnson Vision is committed to improving and restoring sight for patients worldwide. Since debuting the world's first disposable soft contact lens in 1987, it has been helping patients see better through their world-leading ACUVUE(R) Brand Contact Lenses portfolio.In 2017, Johnson & Johnson invested further in eye health by expanding into cataract surgery, laser refractive surgery (LASIK) and consumer eye health. Serving more than 60 million patients a day across 103 countries, Johnson & Johnson Vision is committed to helping more people in more places improve or restore their sight. Dual headquartered in Jacksonville, Florida, and Santa Ana, California, Johnson & Johnson Vision has more than 8,400 employees worldwide.


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