Brother Thailand rocks the IT world after announcing the first ever collaboration with 4 world-renowned IT business leaders Acer, Asus, Dell, and Lenovo in #THE MERGERS campaign to boost strength, value, and growth for Thai IT business.

Information Technology Press Releases Wednesday July 31, 2019 16:58
Bangkok--31 Jul--4D Communications

Brother, as the world leader in inkjet and laser printers and scanners and as a brand never fails to surprise the world with its creative marketing and talks of the town, announce an unprecedented move as it will co-organize 'THE MERGERS' campaign with 4 world leaders in the notebook and PC market – Acer, Asus, Dell, and Lenovo – to give customers the best price and value, and to boost the Thai IT business in the second half of 2019.

When the IT universe calls, 5 heroes emerge.

"For this campaign Brother uses 'Strategy X' or formally known as 'Collaboration Strategy' as the foundation for this historical cooperation, which marks the first time in Thailand when 5 top brands in the IT business join hands in a marketing activity. For other industries, we might have already seen them use the collaboration strategy to hype up products, create brand awareness, and expand customer base, but for the IT industry, Brother dares to say that this is the first time that Thailand has ever seen such collaboration with the most top-tier brand partners," said Mr. Teerawut Supapunpinyo, Managing Director of Brother Commercial (Thailand) Limited.

Brother is confident that 'THE MERGERS' will result in sales growth.

The announcement of the partnership with 4 IT partners – Acer, Asus, Dell, and Lenovo – has created positive publicity for the Thai IT business and is hoped to increase sales opportunities, and stimulate the market to grow as planned. This campaign is a fantastic beginning for Brother to give higher product value to customers and small entrepreneurs. Brother is confident that the activity will receive good feedback from consumers. If 'The MERGERS' is successful as expected, Brother will be gearing up for more collaborations with brands outside the IT business industry to continuously bring surprises to the market.

'Tangible Value' and 'Brand New Experiences', all included in 'THE MERGERS.'

Brother always believes that 'tangible value' and 'brand new experiences' are the key factors that today's customers consider when making a purchase decision. As a result, Brother has organized the 'THE MERGERS' campaign as a surprise that, at the same time, returns profits to customers with the unbeatable best value and creates excitement for the IT market in the second half of 2019. Brother has selected over 25 models of quality printer and scanner to participate in this program. Simply show a tax invoice from a purchase of laptop or PC from Acer, Asus, Dell, or Lenovo, and a tax invoice from a purchase of selected Brother printer or scanner, and redeem up to a 2,000 baht voucher from August 1 – September 30, 2019.

Brother products that participate in 'THE MERGERS' campaign include
Laser printers starting from 1,190 baht: HL-1110, HL-1210W, DCP-1510, DCP-1610W, HL-L2320D, MFC-L2700D, HL-L2375DW, MFC-L2715DW, HL-L3270CDW, DCP-L3551CDW, and MFC-L3750CDW,
Inkjet printers starting from 4,190 baht: DCP-T310, DCP-T510W, DCP-T710W, MFC-T810W, MFC-T910DW, MFC-J2330DW, MFC-J2730DW, MFC-J3530DW, MFC-J3930DW, HL-T4000DW, and MFC-T4500DW, and
Scanners starting from 3,190 baht: DS-620, ADS-1200, and ADS-2700W.

To profit from the campaign, simply show 1. a tax invoice from a purchase of laptop or PC from Acer, Asus, Dell, or Lenovo, 2. a tax invoice from a purchase of selected Brother printer or scanner, and 3. a copy of ID card, and fill out the form to redeem a gift voucher from Central or Lotus, with a maximum value of 2,000 baht. Terms and conditions apply. The voucher will be sent by post to the recipient within 30 days.

You can purchase quality products with the best deal in 'THE MERGERS' campaign by Brother at every participating store nationwide.

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