“Morphosis Apps” continues to penetrate the online platform market worth 200 billion

Information Technology Press Releases Friday July 10, 2020 14:48
Bangkok--10 Jul--Morphosis Apps

“Morphosis Apps” continues to penetrate the online platform market worth 200 billion, through their expertise in UX strategies focusing on ease of use, accessibility for users, closing blind spots and fixing applications hard to use

In this new digital era, using websites and applications through mobile devices have become a daily ritual. Two-thirds of the population are already communicating through their mobile devices. A study from the World Economic Forum shows that 60% of the GDP globally will shift into the digital market by 2022, and Therefore, any businesses or corporations that are not accessing the digital market right now are at risk of being behind trends, and thus risk losing all their market shares permanently. The recent pandemic has increased the number of online-shoppers through both websites and applications to 32%, and streaming media to 42% as a result of people staying home and social distancing.

However, not all websites and applications are able to successfully retain users. A study found out that 53% of users are unhappy with their online experiences and consumers feel brands fail to meet their standards for user experience. In addition to that, statistics show that 88% of online shoppers said that they wouldn’t return to a website or application after having a bad user experience. It is evident from this that there is a significance to having a strong UX Strategy and plan to achieve business goals. By designing UX/UI that solve solutions that are user friendly, we are able to generate a continuous flow of users which helps generate revenue in the long-term.

Jeremie Tisseau, CEO of Morphosis Apps (Morphos.is) - a leading digital consultancy specializing in UX Strategy, product design and development - mentioned the importance of building a good user experience for every platform is crucial and should not be ignored, as planning a UX strategy is the core of building any platform.

“According to research, it is stated that websites and applications that are difficult to navigate create bad user experience and bad impression to reuse it. We are focused and aimed in developing a platform that has a strong UX strategy to provide the best user experience. Our team has over 15 years of experience in designing websites and applications. The latest design trend has been contextual design, meaning designing all content based on the user's behaviors to filter all curated content to display to them. Morphosis Apps provides a service of digital consultancy by covering end-to-end service. From gathering user insights to complete UX strategy planning and related design, to implement a launch to the market that is relevant to the new generation’s behaviors. Capitalizing on strong user experience products, Morphosis Apps has grown 3 times in the last year, and currently holds 5% of UX/UI market share in Thailand. Our clients include local businesses and international corporations such as   Agoda, SCB, Bangkok Hospital, Bumrungrad, BBC, FoodPanda, Manulife, TopGear and BCG“

Tisseau also adds that Thailand has one of the highest online activities globally. There are approximately 500 agencies or companies that provide a service of software and platform development, raising the market size up to 100-200 billion THB. Brands are competing to build the best user experience for their own target users, in order to build their brand reputation. This includes big corporations that have started to build internal software to automate workflow. Cloud Technology is another trend that has asserted more and more impact due to its convenience and accessibility. This essentially generates more opportunities in software development.

For more information please contact:                                                                                                 Business Development department. Morphosis Apps                                                                       T.02-024-9757 or 062-881-5111   Email: contact@morphos.is Website: https://www.morphos.is


Latest Press Release

Infinix introduces "Infinix Zero 8i" in Thailand starting at 6,590 THB, the latest model in the Zero Series offering the faster and smoother performance with the concept 'Speed Monster, Born to perform'

Infinix, an international smartphone brand has today officially launched the "Zero 8i" in Thailand. Infinix Zero 8i is the company's flagship series. Though targeting the gamer and user who prefer high-performance smart phone. In the concept of "Speed...

Rolls-Royce and Infosys Announce Strategic Partnership for Aerospace Engineering in India

Rolls-Royce, one of the world's leading aerospace and defence technology companies, and Infosys (NYSE: INFY), a global leader in next-generation digital services and consulting, signed a strategic partnership for sourcing engineering and R&D Services...

Record amount of more sustainable notebook PCs available

With an increase in demand for more sustainable IT, the number of new certified notebooks from the leading global sustainability certification for IT products, TCO Certified, has increased by 50% in 2020. "With around 3500 certified product models...

ThaiSri Insurance Selects Juniper Networks to Power Their AI-driven Network Enabling Its Digital-First Customer Experience Transformation

Juniper's solutions have significantly enhanced the insurer's overall digital sales capabilities, enabling them to address a 200% increase in demand of insurance sales for 2020 to-date Juniper Networks (NYSE: JNPR), a leader in secure, AI-driven...

LTI Selects Temenos to Launch Digital Banking Platform in the Nordic Market

- Powered by Temenos, LTI's Banking-as-a-Service platform modernizes legacy core banking systems, rapidly and efficiently Larsen & Toubro Infotech (LTI), a global technology consulting and digital solutions company, has partnered with Temenos, the...

Related Topics