Gojek officially launches its app and brand in Thailand

Information Technology Press Releases Friday September 18, 2020 13:31
กรุงเทพฯ--18 ก.ย.--ABM Connect

Gojek, Southeast Asia’s leading mobile on-demand services and payments platform, today announced the official launch of the Gojek app in Thailand. Starting from 6:00am this morning, customers in Thailand can access services for food delivery (GoFood), motorbike ride-hailing (GoRide), courrier (GoSend) and e-wallet (GoPay) via the Gojek app, which is available for download via iOS and Android. It features a new and improved look and feel as well as multiple feature upgrades to reduce life’s daily frictions with enhancements to customer experience and security.

The move follows GET’s recent announcement that it would unite its app and brand under Gojek as part of its long-term strategy to make a lasting positive impact and accelerate innovation for its customers in Thailand. GoViet, the company’s operation in Vietnam, was relaunched as Gojek on August 5 and was met with enthusiasm by users, generating millions of new bookings in its first few weeks of operation.

Gojek co-CEOs Kevin Aluwi and Andre Soelistyo, said: “Today marks a significant moment in Gojek’s journey, and in our long-term commitment to Thailand. We’re grateful to our incredible Thai team, headed by Pinya, who will lead us into this new chapter and for the many customers, partners and other valued stakeholders in Thailand who have supported us along the way. We continue to see immense potential for growth and impact in the country, and we’re proud and excited to introduce the Gojek experience to an existing and new generation of users in Thailand.”

Pinya Nittayakasetwat, Country General Manager, Gojek Thailand, said: “Our customers and driver and merchant partners are at the heart of this exciting next step. More than a rebrand, we’re delivering three new Super Apps in Thailand - the Gojek app for consumers, GoPartner app for drivers and GoBiz app for merchants - each built on world-class technology that will enable us to more efficiently roll out new offerings to adapt and scale to Thai user needs and priorities.

“We appreciate all who have continued to place their trust and support in us since the earliest days as GET. Joining us on this first day of our next chapter as Gojek are more than 50,000 driver partners and 30,000 merchant partners, as well as our strategic partners like Siam Commercial Bank, The Mall Group and many more. Together, we’ll be able to take what we’ve already achieved to new heights, as we transform user experience, innovate more quickly increase income-earning opportunities and create a lasting positive impact in Thailand for years to come.”

New features introduced today include a simpler, more seamless user interface; 'Dish likes and favorites’, which enables users to like and save their favorite dishes within GoFood for future orders; 'Consumer-to-Consumer Chat’, an in-app instant messaging feature that allows users to chat and share their favorite merchants or dishes with friends; and

'Invite Friends’, a referral feature that allows users to easily recommend the Gojek app to friends.

Gojek is also introducing a new service, 'GoFood Pickup’, which enables users to order in advance and get food quickly and cheaply from nearby food establishments without waiting in line. GoFood Pickup is in a pilot phase with over 500 participating merchant outlets in the city central area.

Gojek users can now also access the Gojek app in all countries where it operates including Vietnam, Indonesia, Singapore and Thailand.

Gojek’s driver and merchant partners will also benefit from today’s launch. The new GoPartner app for drivers features a more convenient registration process for new Gojek drivers, while existing driver partners will see an improved user interface with a more seamless work experience. The new GoBiz app for merchants includes new features like 'chat head notifications’ to allow merchants to receive new order notifications - even when the app is closed - various improvements to the help center, and 'merchant partner and super partner badges’ which help users identify partners with guaranteed quality service.

Introducing Gojek to Thailand

To mark the launch, Gojek kicked off a massive city-wide brand campaign, part of the company’s first-ever global marketing campaign, in order to help both existing and potential users get to know the brand. The campaign is centered on a series of visually arresting videos and images which demonstrate a world where everything flows - a reflection of the company’s mission to reduce everyday frictions for users. The brand videos were directed by renowned award-winning filmmaker, Henry Schofield, who directed record-breaking videos for several popular international singer / songwriters.

In order to encourage more users to try its Super App experience, Gojek is also giving away free Krispy Kreme donuts to 10,000 users on September 17, 2020 from noon to 6pm as part of its Gojek Exclusive campaign. Users can simply find the nearest branch of Krispy Kreme on the Gojek app and place an order of three donuts for free. In addition, various promotional discounts are offered to all new users from now until 30 September 2020:

  • GoFood: Gojek Grand Opening Deals campaign offers discount vouchers for up to 2,500THB for new users, as well as various food deals with discounts of up to 50% off from its partners and popular brands like MK Group, Zen Group, Texas Chicken, Baskin Robbins, Domino’s Pizza, Chester’s and many more
  • GoRide: Users can collect five 12THB discount vouchers to try our service
About Gojek

Gojek is Southeast Asia's leading technology group and a pioneer of the integrated super app and ecosystem model. Gojek is founded on the principle of using technology to remove life's daily frictions by connecting consumers to the best providers of goods and services in the market.

The company was first established in 2010 focusing on courier and motorcycle ride-hailing services, before launching the app in January 2015 in Indonesia. Since then, Gojek has grown to become the leading super app in Southeast Asia, providing access to a wide range of services from transportation and digital payments, to food delivery, logistics and many other on-demand services.

Gojek now operates across main cities in five Southeast Asian countries. As of June 2020, Gojek’s application and its ecosystem have been downloaded 190 million times by users across Southeast Asia.

As a super app, Gojek is dedicated to solving the daily challenges faced by consumers, while improving the quality of life for millions of people across Southeast Asia, especially those in the informal sector and micro, small and medium enterprises (MSMEs).

The Gojek application is available for download via iOS and Android.

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