Air China Selects Corporation Service Company to Help Expand Their International Internet Presence

Travel and Lifestyle Press Releases Monday September 29, 2008 10:16
Bangkok--29 Sep--Marketwire

Air China, one of the world's leading airlines, has selected Corporation Service Company (CSC), the leading corporate identity and brand protection company, to help expand their international presence on the Internet. CSC will help Air China manage and secure their domain names across new markets and help protect its brands from infringement on the Internet.

In today's world, when expanding a brand into new markets, it is vital to ensure all relevant domain names have been properly secured. Forward-looking companies, such as Air China, have determined it is important that during market-entry planning, domain names must be secured in order to prevent cybersquattering activities. In these situations, a proactive online strategy must be developed.

"Air China is a strong, well-established brand in Asia that is also growing in other regions in the world. We are delighted they chose us to help fulfill their plans for international expansion," commented Robert Farrugia, Managing Director at CSC. "One of the key issues for Air China is securing all their domain names in each country that they operate but also in countries that present a high risk of brand infringement. At CSC we take a proactive role in consulting with our clients to ensure they obtain the desired coverage and remain within their budget."

Mr. Zhu Songyan, Managing Director E-commerce, Air China: "As a worldwide carrier, it is imperative that we cater to each 'local' marketplace. We therefore decided to launch a local Air China web site in all 27 markets where we operate and we are very pleased to be working with CSC as part of this effort. We understand the importance of securing the digital Air China brand in the online world as the Internet plays an increasingly important role in our business, especially considering the incredible rate which consumers going online in Asia. Therefore, we had to turn to a company with the experience of CSC to assist us in providing expert advice and service."

CSC will service the China-based company's requirements through its European Headquarters in London.
About Air China
Carrying China, Spanning the World

As a Star Alliance member, the Beijing 2008 Olympics Airline Partner and the only flag carrier of China, Air China operates a worldwide network from its hub in Beijing. By a fleet of 214 Airbus and Boeing aircraft, we run 243 routes -- 168 domestic, 69 international, and 6 regional -- serving 28 countries and regions. It offers over 6,000 flights with over 1,000,000 seats every week to 81 domestic and 42 overseas and regional destinations.

On December 12, 2007, Air China joined Star Alliance, expanding its service to 897 destinations in 160 countries. Additionally, Air China maintains a code sharing cooperation with 20 airlines worldwide as well as various partnerships with other leading carriers.

The company's customer service philosophy revolves around the 4Cs: credibility, convenience, comfort, and choice. A case in point of that is its new First Class "Forbidden Pavilion" and Business Class "Capital Pavilion" for long-haul international flights. These new service features, which include flat beds in First Class and lie-flat seats in Business Class, have redefined luxury in China's airline industry. Air China was also the first airline in China to launch a frequent flyer program known as PhoenixMiles.

By its innovation and quality service, the company has won numerous accolades of the industry. For three years running, it has been honored with Customer Satisfaction Award by China Air Transport Association, and as the Best Domestic Carrier Serving China by Business Traveler and TTG. Air China also ranks among "Top 20 Competitive Chinese Companies of the World" and among "Top 500 Brands of the World" for 2007.

For more information, visit Air China's website www.airchina.com
About CSC

Corporation Service Company, a privately-held company headquartered in Wilmington, DE, USA, is a leading provider of legal and financial services for many of the world's largest companies, law firms and financial institutions. Founded in 1899, CSC® reduces risks and costs for clients by providing corporate identity protection; corporate governance and compliance; litigation and matter management; and deal and transaction support services. CSC integrates all of its services with its monitoring, workflow, compliance, and reporting solutions. To learn more about CSC, visit www.cscglobal.com.

For more information:
Corporation Service Company
Justin Hartland
Tel: +44 (0) 207 854 6183
e-mail: jhartlan@cscinfo.com
Air China
E-commerce Department
Tel: +86 10 84493585
Fax: +86 10 84492059
e-mail: wangchen@mail.airchina.com.cn

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