Travel Technology Seminar: discussing how technology can help travel industry survive the recession

Monday 08 June 2009 09:50
During economic downturns, innovation is the single most important requirement to transform the crisis into an opportunity. Travel Technology Seminar, which is jointly organized by PATA Thailand Chapter and Tourism Technology Association will focus and discuss the hottest topics affecting travel industry and how technology can help you to survive the recession. The seminar will take place on 15 July 2009 at the Westin Grande Sukhumvit Bangkok.

“Travel technology changes rapidly. Whatever part technology plays in your job, whether it be sales, operations, marketing or overseeing the spending and success of all the above, you will learn more about technology solutions at the Travel Technology Seminar,” according to Mr. Sirapat Kettarn, Managing Director, SPOTMARK that managed the seminar for the Pacific Asia Travel Association — Thailand Chapter and the Tourism Technology Association.

He added that “the seminar will benefit anyone working in hotels & resorts, travel agencies, online travel, airlines, cruise from large hotel chains to independent hotels as well as international travel companies and online travel agencies that want to better understand of the fast moving travel technology and how to capitalize on technology to grow their business.”

Some of the topics include Technology NOW - A Roadmap To Succeed; Next Generation Travelers And Their Buying Behavior?; Technology In Travel Marketing; Hotel & Travel Technology ROI In A Recession’ The Future of GDS & Travel Agent Solutions; and How To Build Web-based Travel Business.

A panel of travel technology experts will also discuss on ‘Online Travel Strategy & Web 3.0’. Since the online travel industry is expected to continue its strong growth. Those sites that are able to integrate the latest technology, differentiate their offerings, build their brand and provide consumers with the best Web 3.0 experience will have an edge in this highly commoditized industry, and that opportunity applies just as well to the major airline sites. The panel will discuss how?

The ‘Travel Technology Seminar’ will take place on 15 July 2009 at the Westin Grande Sukhumvit, Bangkok. Registration is now opened.

For more information and course guideline please visit www.sptmrk.com or contact SPOTMARK at +66 2 978 2519 or [email protected]