World’s Largest Hotel Chain(R) opens first hotel in Maldives - Best Western Madoogali Resort and Spa, September 2009

Monday 08 June 2009 14:17
The strategic expansion across Asia and the Middle East of Best Western International — The World’s Largest Hotel Chain(R) - is set for a new milestone in September 2009 with the auspicious opening of its first property in the Maldives, the extensively rebranded Best Western Madoogali Resort and Spa.

“The Maldives falls into the elite club of the world’s top ten most desirable destinations and it is a great thrill for Best Western to finally enter this highly attractive market,” said Glenn de Souza, Best Western International’s Vice President Operations — Asia.

“As a key development in our on-going Asia and Middle East expansion, Best Western Madoogali Resort and Spa bears all the characteristics that make our brand so attractive to travelers,” he continued.

Best Western Madoogali Resort and Spa is superbly located on its own island, North Ari Atoll, 48 miles west of the Maldives’ capital of Male. The hotel features 56 exclusive palm-thatched chalets, designed to blend in naturally with the surrounding environment. Each luxurious chalet has a veranda facing the sea and is furnished and decorated in a modern tropical style that captures the essence of the island country.

Besides the view, key attractions include a refined restaurant, a spa, a dive center and numerous water sport activities, including windsurfing, canoeing, kayaking, water-skiing, catamarans and pedal?s.

Restaurant specialties include grilled local fish, a variety of pasta and pizza dishes and traditional Maldivian recipes.

Best Western International introduces its new own Bhuvana Spa therapies that compliment the guest’s experience in this unique and secluded destination. A simple, yet effective range of treatment is combined with the selectively blended ingredients of spa products to revive the mind, body and soul. The perfect escape and the healing of Bhuvana will lend a lasting enhancement of your well-being.

Previously running on an average occupancy of 78%, Best Western is confident of sharply raising this figure, based on the property’s delightful design and international service standards combined with the company’s powerful global marketing network.

“We are delighted that this is our first property in the Maldives and we trust it won’t be our last, either in this market or the many other markets throughout Asia and the Middle East, in which we continue to see remarkable growth prospects,” concluded the executive.

ABOUT BEST WESTERN PREMIER

In 2003, Best Western introduced the first Best Western Premier(R) Hotels. Providing international travellers with a higher level of service and amenities, Premier properties must offer an additional 27 or more services/amenities above and beyond Best Western worldwide minimum standards. The properties are also subject to unique design requirements and a special quality review. More than 80 Best Western Premier hotels are currently located throughout Europe, Asia and the Middle East. For more information about Best Western Premier, please visit www.bestwesternpremier.com.

ABOUT BEST WESTERN INTERNATIONAL

Best Western International is THE WORLD'S LARGEST HOTEL CHAIN(R), providing marketing, reservations and operational support to over 4,000* independently owned and operated member hotels in 80* countries and territories worldwide. An industry pioneer since 1946, Best Western has grown into an iconic brand that hosts 400,000* worldwide guests each night. Best Western's diverse property portfolio, its greatest strength, stems from a business model designed to give owners maximum flexibility to address market-specific needs. Equally committed to the business and leisure traveller, Best Western recently embarked on a five-year mission to lead the hotel industry in customer care. Since 2004, Best Western has served as the Official Hotel of NASCAR(R). For more information or to make a reservation, please visit www.bestwestern.com *Numbers are approximate and can fluctuate.

For more information please contact:

Kanapa Pitakpong

Communications Department

Tel: +662 656 1260

Fax: +662 656 1252

[email protected]