Hotel Stylish – New Hospitality Marketing Brand strengthens position with ‘Personalized Focused Approach’

Travel and Lifestyle Press Releases Tuesday June 8, 2010 16:15
Bangkok--8 Jun--Hotel & Resort Stylish
Hotel Stylish, a newly established hospitality marketing brand, recently opened its doors to the growing needs of small independent hotels, within the competitive mobile generation of the travel industry.

Sorathep R. Steve, CEO of Hotel Stylish, described the requirements of hotel operators in this category, “in their pursuit to achieve profitability, hotel owners find it necessary to compete with good marketing resources and to implement strategies effectively, but going against the odds of high marketing investment for small scale hotels to realize increased profitability had become a worrying drawback for most of them.”

Seeing this need, Hotel Stylish will provide its member hotels with core services on marketing, communication and sales representation, and by integrating professional and creative resources; it aims to maximize the desired benefits of brand association among its selected hotel clientele.

“As we are focused on core services, we can afford to look into the requirements of our clients very closely and offer them a more solid solution within the whole scope of their marketing needs. We then work out a ‘blend and fit’ strategy to create a customized communication program and marketing direction to suit each of their unique requirements.” he further added. “We are working on our strength to be able to help owners develop a clear understanding of their market needs and, to identify and target those markets specific to each individual property. Becoming part of the brand not only optimizes but saves budget portfolios for our member hotels due to economies of scale as in chain hotels. Yet at the same time, while benefitting from the branding representation, the hotels continue to preserve their exclusivity and independence.”

Backed with over 20 years extensive experience in marketing and sales, business development and consultancy, the management team in Hotel Stylish will be research driven to make use of up to date media and channels in promoting and marketing its member hotels.

Hotels under the brand share a design character each with its own distinctive style and offer guests top value for a great holiday time within the closures of a stylish and relaxing hotel environment.

Hotel Stylish believes a personalized focused approach in developing strategies for each hotel and the benefit of having a cost effective investment in the long term, will strengthen its position in the collection of hotels under the brand, both in Thailand and within the Asia region.

For enquiries and further information:
Daisy Young, PR STYLISH
Hotel & Resort Stylish Co.Ltd.
Ocean Insurance Building 163, Floor B
Room B5-B6, Surawong Road, Suriyawong
Bangrak, Bangkok 10500
Tel: +66 (0) 26342897 to 9,
Fax: +66 (0) 26342900

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