Bangkok, 10th May, 2011 - Starwood Hotels & Resorts conducts their unique Expo in Bangkok at St Regis Bangkok on May 10th, 2011 with participation of hotels from Thailand and associates from Starwood Sales Organization to showcase Starwood’s loyalty programs, latest hotel information and brand updates. This year’s Expo is highlighted with participation of hotels from exciting destinations such as Phuket, Hua Hin, Khao Lak, Krabi, Nha Trang just to name a few, representing different Starwood brands.
“Starwood Expos provides us a huge platform to interact with our customers and provide them updates on the growth of our footprint, introduce new hotels and Brand innovations not just in the Asia Pacific region but also on Starwood globally. The Expos have proved to be effective with our meetings, corporate and travel trade partners. In turn our customers appreciate the fact that it’s a one stop shop. We hold similar events in India, Australia, China, Japan, Korea and Singapore,” said Andrew Kuek, Regional Director Starwood Sales Organization, Starwood Hotels & Resorts Asia Pacific. A key aspect of this years Expo was our focus on inviting new customers to the event” added Kuek.
Starwood Expo is an annual sales mission organized by Starwood Hotels & Resorts to bring together primary contacts across all market segments, with Starwood associates, to update them on Starwood’s developments, strengthen existing relationships, develop new business, enroll customers into the rich loyalty programs and discuss performance for the past and opportunities for the future. It is indeed a showcase of the brands of Starwood, and also allows the hotel giant the opportunity to thank its business partners in the region for their support over the past years for its hotel brands — W, Sheraton, Westin, St Regis, The Luxury Collection, Four Points by Sheraton, Le Meridien, Element and aloft Hotels.