FRESH PERSPECTIVES ON THE TROPICAL ESCAPE AND NEW VIEWS ON ULTRA-LUXURY WITH AVISTA

Thursday 07 June 2012 14:29
Fast emerging Thailand-based hospitality group Avista Hotels and Resorts goes for top of mind with the launch of its ultra-luxurious, exceptionally private and completely unique Avista Hideaway Resort and Spa, Phuket.

Avista Hideaway Resort and Spa, Phuket raises the resort island's luxury bar with lavish Duplex and Jacuzzi suites offering spectacular twin vistas over Patong and Freedom bays, quick access to three beaches — Tritang, Freedom and Patong — a private beach club, three-themed swimming pools, butler service, cutting edge technology and much more.

According to Avista Hospitality and Investments Group Chief Executive Officer Ramesh Khendry: "We understand that discerning travellers are looking for an experience to cherish, not just a holiday. Widely travelled guests demand a very personal interpretation of luxury, so one size does not fit all.

"The underlying theme remains a getaway from their fast-paced lives, a feeling of space and tranquility where they can connect again and recharge while every need is taken care of. Our vision it to provide a unique experience which satisfies both the heart and soul."

Avista Hideaway Resort and Spa is the new luxe brand from the group, which also owns and operates Avista Phuket Resort and Spa, Kata Beach, offering a laid-back and accessible approach to luxury, and the brilliant bolthole that is Patong Lodge.

Guests at Avista Hideaway are nestled in the lap of luxury, with a choice of views to suit their moods. One vista brings you back to nature as you gaze over a sea of trees to the calm of Freedom Beach; a contemplative outlook, pristine, green, serene. The view north is an expansive Andaman seascape, azure by day, glittering by night.

"This is luxury from a new perspective — relaxed and welcoming but not overwhelming. We call it emotional hospitality," said Mr. Khendry. "Naturally, guests will find the expected amenities and cosseted comforts one expects from the top tier of tropical escapes: a private beach club, indulgent spa and dining adventures, 24-hour butler and seamless service.

"We understand that wellness is very important to the luxury traveller so we have taken a fresh holistic approach to the well-being of the body, the mind and the soul. Ayurvedic and traditional Thai massage are provided in our spa, and we have one of the island's most authentic organic gardens. It's an ideal choice for very exclusive tropical dream weddings, special occasions, upscale brand launches and honeymoons, or simply for the traveller looking for a break.

"The beauty of the natural environment is breathtaking, the views are what you would expect and more, even considering our name, there are three swimming pools with bars, family games room and special touches like Sleep Therapy offered by our experts for stressed executives and new parents. But even more than all of that, Avista Hideaway is a high-end enclave of like-minded travellers celebrating life from a fresh perspective."

Avista Hideaway Resort and Spa, Phuket offers a range of accommodation options, each boasting spectacular views, many with the resort's signature twin vistas:

Bueno Vista (Deluxe Room) … http://hideaway.avistahotelsandresorts.com/rooms.html

Family Vista … http://hideaway.avistahotelsandresorts.com/rooms.html

Club Vista … http://hideaway.avistahotelsandresorts.com/rooms.html

Jacuzzi Vista … http://hideaway.avistahotelsandresorts.com/rooms.html

Duplex Jacuzzi Suite … http://hideaway.avistahotelsandresorts.com/rooms.html

Tropical Hideaway Pool Suite … http://hideaway.avistahotelsandresorts.com/rooms.html

For further information and high-resolution photography, please contact:

Somyot Yasavudhi

Group Director of Sales & Marketing

Avista Hotels and Resorts

Tel: +66 (2) 26618141-3

Mobile: +668 1916 2743

Email: [email protected]

www.avistahotelsandresorts.com

David Johnson

Managing Director

Delivering Asia Communications

Tel: +66 (0) 2246 1159

E-mail : [email protected]

www.deliveringcommunications.com

Avista Hotels and Resorts is a growing luxury brand, which has looked at the tropical escape from various vistas, to offer more appealing points of view. In our world, there is room for everyone's personal vision of paradise, and we try to see things from the perspective of each of our valued guests. We recognise one size does not fit all. What unites all of our hotels and resorts is a commitment to deliver clear-sighted, warm-hearted hospitality that always includes and never excludes.

The 150-room Avista Hideaway Resort and Spa, Phuket is a high-end escape with spacious suites ranging from 54 sqm to 140 sqm with spectacular twin vistas of Patong and Freedom bays, private beach club, access to three separate beaches, butler service and three spectacular swimming pools.

Avista Phuket Resort and Spa, Kata Beach offers 143 tropical contemporary suites overlooking the pristine sands of Kata Beach and presenting the fresh face of accessible, comfortable luxury, with two generous swimming pools, a celebrated spa, five-star amenities and magical vistas from the private balconies of oversized rooms. Patong Lodge offers 64 guest rooms in a cool corner of Patong, within walking distance of Jungceylon, the island's biggest retail centre, great dining, entertainment and Patong Beach itself.