Aseanita, a female Asean caricature out to promote the region via popular social media channels, is a virtual guide to the region introduced by AirAsia asean, the regional base of Asia’s largest low-cost airline. Aseanita promotes the region through Facebook (facebook.com/Aseanita) and Twitter (@Aseanita) by encouraging interest in Asean through its history, travel destinations, cultures, food and people, among others.
AirAsia asean is throwing its support to Aseanita by offering 30 pairs of free roundtrip plane tickets to lucky friends of Aseanita. Anyone who “likes” Aseanita on Facebook and completes a short form online stands a chance to win free tickets. One winner is randomly chosen each day until August 8, the 45th anniversary of the Association of Southeast Asian Nations (ASEAN). The winner may fly between September 15 and December 15, 2012 to any of AirAsia’s 55 Asean destinations. The 30 winners will be featured on Aseanita’s Facebook page’s “Wall of Fame.”
The free flights campaign, called Share, Dream and Fly, is run by AirAsia asean together with SocialGrooves.com, a social media consultancy. The Share, Dream and Fly campaign is AirAsia asean’s ways of helping to celebrate ASEAN Day on August 8.
“This campaign is an affirmation of AirAsia’s commitment to Asean. It is the first major initiative undertaken by our new regional base in Jakarta. One of our major goals it to help promote and project the Asean image and brand. Asean is our home, we have invested our resources here and we intend to grow here. We will always give the support needed to strengthen the region,” said Tan Sri Tony Fernandes, Group CEO of AirAsia.
The setting up of AirAsia asean, which is based in Jakarta and located close to the ASEAN Secretariat, is part of the airline’s regional strategy.
“The establishment of the AirAsia asean office in Jakarta will allow us to fulfill our promise to the people of Asean of more fully contributing to the region’s development. There is a huge underserved market of 600 million people in Asean, and we intend to make true our promise of ‘Now everyone can fly.’
“Our community of 600 million people deserves all of our collective support to realize its dream of becoming a strong, united region. Please support Aseanita by following her on Facebook (facebook.com/Aseanita) and Twitter (@Aseanita) and sharing your ideas with her and the Asean community at large on how to make the region better. We are one Asean family and we need to fully support each other and more deeply inculcate the Asean ethos across the region,” Fernandes added.