Phuket King’s Cup Regatta leads Phuket's sports tourism drive 26th Phuket King’s Cup Regatta drives development of Thailand’s sailing industry and adds to economic growth with support of authorities and businesses.

The Phuket King’s Cup Regatta Organising Committee announced the 26th Phuket King’s Cup Regatta, one of the longest running international sporting events in Phuket, is to be held from 1 to 8 December, 2012. The event will attract sailors from over 35 countries along with some of the fastest racing vessels in the region, and will generate a significant revenue for the local economy. The Regatta is expected to bring sports tourists with disposable income (around 40 million Baht in tourism receipts), according to a survey conducted by the organisers. It serves to the great benefit of Phuket’s hotels and restaurants which enjoy a surge of custom before, during and after Regatta Week. When travel, excursions and repeat visits during the year are factored in, the economic contribution of the event is likely to be in the region of 300 million Baht. The race is strongly supported by local authorities and Phuket Province, who work together with event organisers to make the Regatta an annual success for the Island.