AirAsia wins 'World's Best Air Cargo Industry Customer Care' Award 3 times in a row!

Travel and Lifestyle Press Releases Monday June 10, 2013 14:04
Bangkok--10 Jun--AirAsia

AirAsia is once again named winner of the 'Air Cargo Industry Customer Care Award 2013' award for the third consecutive time at the Air Cargo Week (ACW) award ceremony which was held in Munich, Germany yesterday.

AirAsia received the award from ACW, a renowned and respected UK-based air cargo news publication, after emerging first in a global survey that polled industry peers and shippers.
Apart from industry votes, AirAsia was also gauged on three key criterions: Proactive approach to customer service, effective strategy for problem resolution & defined and measurable customer care policy.

Sathis Manoharen, Regional Head of Cargo of AirAsia and AirAsia X said, "We are extremely delighted to have been awarded this award for the third consecutive time. As a low cost airline, our success in this industry debunks the myth that low cost means bad quality and, we are able to match or even surpass the quality standards and offerings of other operators through good service quality and value driven ingenuities.

"Credit is attributed to all our business partners, customers and the AirAsia team for this extraordinary achievement. In a global climate of a dismal air cargo market, we have managed to demonstrate growth in both yields and tonnage to date. This is dedicated to our cost management discipline and the way we operate our business model. We will continue to implement initiatives that will be the platform to sound operations quality and cost structure to ensure our growth trajectory and yields remain on the linear mode."

AirAsia first won the same accolade in Munich, Germany in 2011 and then in Shanghai last year, making it the first ever airline to have won the award for three consecutive years and most significantly, the first ever low cost carrier to be bestowed with this global recognition.

AirAsia was also the only ASEAN-based airline to win an award at the ceremony.
The award ceremony was held during the World Air Cargo Awards event, which gathered executives from the air cargo community, airports, airlines, shippers, suppliers and service providers from around the world.

This is the fourth time for AirAsia to win an ACW World Air Cargo Award. In 2010, it was named the Air Cargo Industry "New Comer of the Year". AirAsia Cargo has also won Fastest Growing Foreign Cargo Airline by Baiyun International Airport in Guangzhou and Asia's Best Low Cost Cargo Carrier award by Aviation Awards Asia in Hong Kong in 2011. In 2012, the airline was awarded Rising Star Cargo Carrier of the year award by Payload Magazine.

AirAsia's cargo services spans across the entire ASEAN region and extends to East Asia, South Asia, Oceania, and Europe.

AirAsia identifies cargo as a major revenue-generating channel and a huge contributor to its ancillary income. The airline is optimizing the potential of its aircraft belly space to bring in revenue, by offering cargo services at rates considerably lower than its competitors. By tapping into AirAsia's extensive network and flight frequencies, the airline manages to reach more destinations and achieve faster delivery time.

AirAsia is also strengthening cargo operations in part to protect its bottom line against fluctuations in fuel prices, actively engaging with more cargo agents and sizable export-import firms in the markets that AirAsia flies to. It is also reaching markets beyond its current route network through other airlines in which AirAsia has special pro-rate agreements. These major airlines extend AirAsia's reach to more cities in East Asia, the Middle East and Africa.

For more information, please contact:
Krittiyawadee Pongpanich
Nuttawut Jitardharn
Piyasuda Archansantisuk

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