Burj Al Arab Jumeirah Unveils The Dream - a Video Marking its 15th Anniversary

Travel and Lifestyle Press Releases Monday December 1, 2014 09:13
DUBAI, UAE--1 Dec--PRNewswire/InfoQuest
The animated video is the first of its kind in the hospitality industry

As part of its 15th anniversary celebrations, Burj Al Arab Jumeirah, the world's most luxurious hotel, has launched   The Dream - a powerful motion graphics video that takes the viewer on a journey starting from the vision, to the arrival, to the unveiling, to the heart and finally to the promise of more to come.

(Photo: http://photos.prnewswire.com/prnh/20141127/718186 )

The Dream - created specifically to commemorate this special anniversary - uses a unique double-exposure technique mirroring the aesthetic design of the hotel, its textures, vibrant colours and a kaleidoscope of Burj Al Arab patterns.

The Dream showcases a number of the hotel's most recognisable locations, including its famed sail, helipad and 180m high atrium - the world's tallest.

"Burj Al Arab Jumeirah always strives to find new ways of expressing its uniqueness to its many admirers across the world," said Ross McAuley, Group Vice President of Brand, Digital and Loyalty at Jumeirah Group. "The hotel has always sought to be bold and innovative. This time the innovation is more artful, using carefully devised double-exposure filming techniques to bring elements of this remarkable icon to life with a dream-like narrative and a mesmerizing sequence of images. Another great example of Jumeirah's STAY DIFFERENT(TM) promise".

Notes to Editors
  • To watch The Dream click here [&feature=youtu.be]
  • A photo of Burj Al Arab Jumeirah attached
  • Additional photos are available from Jumeirah's media library http://media.jumeirah.com
  • For more information about the 'Best of the Burj', please click here [http://www.jumeirah.com/en/hotels-resorts/dubai/burj-al-arab/offers/best-of-the-burj-signature-dream-experience-]
  • Full list of awards won by Burj Al Arab Jumeirah available here [http://www.jumeirah.com/en/jumeirah-group/press-centre/awards--accolades/awards-received-in-2014]
  • Full list of helipad stunts available here [http://www.jumeirah.com/en/hotels-resorts/dubai/burj-al-arab/helipad-stunts]
  • Additional videos available here [http://www.youtube.com/user/jumeirahgroup/videos]
For further information please contact:
Burj Al Arab, Marketing and PR Department
PO Box 74147, Dubai, United Arab Emirates
Izabela Hamilton
Telephone: +971-4-301-7565
E-mail: BurjAlArabPR@jumeirah.com
Visit us at: http://www.jumeirah.com/burjalarab
Source: Burj Al Arab

Latest Press Release

Hunt millions of THB0 tickets to go exploring around Vietnam

Promoting "Vietnam – Timeless charm" tourism program and kicking-off the traveling season in the romantic autumn, Vietjet launches a massive promotion throughout September with millions of super-saving airfares from only THB0 to fly across Vietnam....

THE STARS OF ITALY TO SHINE IN BANGKOK FOR 11TH ITALIAN CUISINE WINES WORLD SUMMIT

Italian food lovers are in for a rare treat as five Marriott International hotels in Bangkok celebrate the 11th Italian Cuisine & Wines World Summit and hosts a constellation of five Michelin-starred chefs from October 9 – 12, 2019. The summit...

THAI Holds MOU Signing Ceremony with DITP on Personnel Development

Mr. Sumeth Damrongchaitham (3rd from left), President, Thai Airways International Public Company Limited (THAI), and Ms. Banjongjitt Angsusingh (4th from left), Director General, Department of International Trade Promotion (DITP), recently signed the...

TAT launches Experiencing ASEAN POP Culture campaign

The Tourism Authority of Thailand (TAT) is promoting local cities with the recent launch of its latest "Experiencing ASEAN POP Culture" campaign, which is also aimed at creating greater awareness of the authentic value of localised culture through Pop...

Layana Wellness Detoxifying Package

Our talented therapist uses hand-carved, ethically sourced salt crystal stones with 84 minerals and trace elements; warmed to massage the body, melt away pains and tight muscles, stimulate circulation, detoxify the body and rejuvenate the skin, promoting...

Related Topics