Burj Al Arab Jumeirah Unveils The Dream - a Video Marking its 15th Anniversary

Travel and Lifestyle Press Releases Monday December 1, 2014 09:13
DUBAI, UAE--1 Dec--PRNewswire/InfoQuest
The animated video is the first of its kind in the hospitality industry

As part of its 15th anniversary celebrations, Burj Al Arab Jumeirah, the world's most luxurious hotel, has launched   The Dream - a powerful motion graphics video that takes the viewer on a journey starting from the vision, to the arrival, to the unveiling, to the heart and finally to the promise of more to come.

(Photo: http://photos.prnewswire.com/prnh/20141127/718186 )

The Dream - created specifically to commemorate this special anniversary - uses a unique double-exposure technique mirroring the aesthetic design of the hotel, its textures, vibrant colours and a kaleidoscope of Burj Al Arab patterns.

The Dream showcases a number of the hotel's most recognisable locations, including its famed sail, helipad and 180m high atrium - the world's tallest.

"Burj Al Arab Jumeirah always strives to find new ways of expressing its uniqueness to its many admirers across the world," said Ross McAuley, Group Vice President of Brand, Digital and Loyalty at Jumeirah Group. "The hotel has always sought to be bold and innovative. This time the innovation is more artful, using carefully devised double-exposure filming techniques to bring elements of this remarkable icon to life with a dream-like narrative and a mesmerizing sequence of images. Another great example of Jumeirah's STAY DIFFERENT(TM) promise".

Notes to Editors
  • To watch The Dream click here [&feature=youtu.be]
  • A photo of Burj Al Arab Jumeirah attached
  • Additional photos are available from Jumeirah's media library http://media.jumeirah.com
  • For more information about the 'Best of the Burj', please click here [http://www.jumeirah.com/en/hotels-resorts/dubai/burj-al-arab/offers/best-of-the-burj-signature-dream-experience-]
  • Full list of awards won by Burj Al Arab Jumeirah available here [http://www.jumeirah.com/en/jumeirah-group/press-centre/awards--accolades/awards-received-in-2014]
  • Full list of helipad stunts available here [http://www.jumeirah.com/en/hotels-resorts/dubai/burj-al-arab/helipad-stunts]
  • Additional videos available here [http://www.youtube.com/user/jumeirahgroup/videos]
For further information please contact:
Burj Al Arab, Marketing and PR Department
PO Box 74147, Dubai, United Arab Emirates
Izabela Hamilton
Telephone: +971-4-301-7565
E-mail: BurjAlArabPR@jumeirah.com
Visit us at: http://www.jumeirah.com/burjalarab
Source: Burj Al Arab

Latest Press Release

THAI Together with TAT, AOT, Krungthai Form Alliance for Thailands Sustainable Growth

Thai Airways International Public Company Limited (THAI) held a panel discussion on "Power of State-Owned Enterprises, Synergy to Win," which was chaired by Mr. Somkid Jatusripitak, Deputy Prime Minister, in the Auditorium at THAI's Head Office. The...


Qantas Airways is providing free Vodafone sim cards to students from Thailand on 'student visa' who will travel to study in Australia upon a purchase of Qantas air tickets until December 31, 2018. The Vodafone sim card is worth A$30 and it works on all...

The Tourism Authority of Thailand Launches Joyful Chanthaburi Route to Showcase the Local Thainess

The Tourism Authority of Thailand (TAT) recently launched a new tourism route in Chanthaburi province under the concept "Joyful Chanthaburi". This new route will provide the tourists with an unforgettable experience of local Thainess. Chanthaburi is a...

Photo Release: Warm Welcome for The Far Eastern University Inspection

The students and lecturers from department of Business English at Far Eastern university did a hotel inspection and had lunch at L room, dusitD2 chiang mai. they were welcomed as well as greeted warmly by the management team of dusitD2 Chiang...

Soak in the Mystique of the Kumbh Mela With The Ultimate Travelling Camp (TUTC)

Kumbh Mela, the largest peaceful congregation of pilgrims on earth and recognised by UNESCO as an Intangible Cultural Heritage of Humanity, has a history that dates back to thousands of years. The grandeur of the cultural extravaganza celebrated at four...

Related Topics