Travel DMOs Need to Go into Marketing Rehab

Travel and Lifestyle Press Releases Thursday August 18, 2016 13:10
กรุงเทพฯ--18 ส.ค.--ScottAsia Communications

It's time for destination marketing organisations to forget their old habits and hits and get high on new evidence-based marketing instead, said MyTravelResearch.com at its inaugural 'Tourism Marketing Rock Star Convention'

Destination marketing organisations (DMOs) and tourism businesses need to perform like rock stars after rehab: focus on the customer and draw out from within their destination or business all that is good and unique and turn it into a performance of integrity and passion that resonates with the traveller.

That was the core message from the two rock divas – Carolyn Childs (as Adam Ant) and Bronwyn White (as Amy Winehouse) – co-founders of MyTravelResearch.com as they took centre stage at the 'Tourism Marketing Rockstar Convention' 17 August in Royal Automobile Club in Sydney.

MyTravelResearch.com were performing to an audience of DMOs and tourism businesses that had purchased the company's Tourism Marketing Plan Blueprint.

Childs and White told the audience that modern destination marketers have to "be there, be useful and be quick." Modern DMOs have to excel in social media, video, content marketing, maximising Google platforms, and mobile. In an age of digital metrics, there is no room for 'hope' marketing, they said.

All marketing should seek to enhance the travel brand's reputation, trust and authority. Without these, your marketing will come to nought.

White told the audience: "By remaining consistent in your communications, you will strengthen your position and give clarity to the brand as well as a strong competitive position. You will be more resilient in the face of changing circumstances as new competitors enter the market."

The two speakers emphasised the rise of micro-moments when tourists on their mobile devices make travel decisions, often based on the search term "near me," for example, "Find restaurants/museums/attractions near me."

The power of mobile is increasing its hold. Research shows that consumers are already checking their phones 150 times a day; 68% check their phones within 15 minutes of waking up; 87% of millennials have their phones by their side, day and night.

Successful marketers also need to turn their customers into "personas" based on factors such as their location, family profile, needs and interests, and solve their unique travel requirements.

The two rock divas said the top ten trends that modern have to deal with are: mobile, new SEO (semantic search), content marketing, intent marketing, local marketing, accessibility, seniors, multi-generational travel, solo travel, and diversity.

In a session called "Rock the SWOT," each attendee was encouraged to turn the numerous insights into action by completing SWOT forms unique to their destination or business.

"Our rock star convention was our Tourism Marketing Plan Blueprint performed live," said Childs after the event. "For DMOs and tourism businesses who missed it but want to be top of the hit parade, they can still get their own copy and use it as a 'done for you' practical tool kit."

She added: "It's time for DMOs to think of themselves as publishers of compelling content. It takes effort and time. We'll show you how."
Further information about the MyTravelResearch.com Tourism Marketing Plan Blueprint is available at https://mytravelresearch.leadpages.co/tmpb-launch/?es=q258jup3hq3pbb8zk0yfey6idq47c4i5.

Latest Press Release

ASIA DMC LEADS THE WAY WITH ITS PIONEERING CARBON OFFSET PRODUCT

On the heels of its 21st anniversary, award-winning destination management company, ASIA DMC, has become the first company of its kind to launch a pioneering carbon offset product. Designed to reduce the negative impacts of tourism and improve the...

Photo Release: THAI and Lion Tour Taipei Sign MOU to Promote MICE Travel

Thai Airways International Public Company Limited (THAI) recently signed a Memorandum of Understanding (MOU) with Taipei travel agent, Lion Tour Service Company Limited, in purchasing of THAI round-trip air tickets on the Taipei-Bangkok, Taipei-Chiang...

Royal Cliffs Award-Winning Restaurants Recognized in Ctrip Gourmet List 2018

Three exceptional restaurants of the Royal Cliff Hotels Group have been recognized for its outstanding gastronomy in the Ctrip Gourmet List 2018. Caprice –A Taste of Riviera, Breezeo – Be Yourself Dining and the Royal Grill Room & Wine...

Hertz Receives Top Travel Industry Honors at TTG Travel Awards

Hertz Asia Pacific was awarded its 13th successive Travel Hall of Fame accolade at the TTG Travel Awards in Bangkok. Hertz was first inducted into The Travel Hall of Fame in 2005, a permanent home in history honouring the region's most exceptional...

Revival of Silk Road Spirit in Xi#An as Ancient Chinese City Hosts Sino-French Culture Forum

Xi'an, the 3,100-year-old Chinese city known for its Terra Cotta Warriors and Horses, has hosted the Sino-French Culture Forum, marking another step in China's efforts to bridge East and West in a spiritual revival of the city's legend as the starting...

Related Topics