Travel and Lifestyle Press Releases Friday October 14, 2016 13:44
Bangkok--14 Oct--Delivering Asia Communications

Leading travel company HG Holdings has unveiled Sens Asia, a new generation, content rich travel booking experience, sold online and through travel agents that is based on the pioneering concept of 'Sensory Travel'.

Sensory travel: Sens Asia presents a thrilling new approach to travel with innovation and creativity at its core to bring travellers closer to the destination and its people. For high res image please click here.

Sens Asia offers a range of inspired and inspiring travel programmes that bring together a diverse range of unrivalled experiences across Southeast Asia – offering not only product originality and destination expertise and excellence but value and service given the long track record of its parent company – HG Holdings.

Registered in Hong Kong, with offices in 11 countries around the region including Thailand, Myanmar, Vietnam, Cambodia, Laos, Indonesia, Malaysia, the Philippines, China and India, Sens Asia presents a thrilling new approach to travel with innovation and creativity at its core and away from the mass market.

New immersive ideas are constantly being introduced by the company's international development teams based in Thailand, Myanmar and Vietnam, all of whom are well placed to explore ground breaking new travel concepts in Asian destinations that have firmly established themselves on the global tourism stage.

Sens Asia was founded by Mr Tran Thanh Nam, CEO of HG Holdings, a company renowned for offering unique, high quality travel experiences over the past 20 years with a focus on Vietnam, Laos, Cambodia and Myanmar.

"Travel is a very personal journey. It offers up rare experiences that can stay with you for a lifetime – the people you meet, the places you stay, and most importantly the feelings that are generated through travel can shape a person's character and outlook on life," said Sens Asia general manager, Ms Linh Bui Ngoc.

Sens Asia recognises that travel experiences are deeply sensory. They go far deeper than a check list of destinations and things to do. This has inspired the company's teams across the region to work from the ground up and offer visitors a true and original sense of discovery in each particular destination they visit. The journey becomes more than a series of external observations. It sets people on a path to a better understanding of themselves.

"We achieve these vivid experiences by working with local producers, local farmers, local guides, local educators, designers, street-side chefs, architects and sports enthusiasts who let us into their world and give us incredible insights that generate new feelings and sensibilities. This for us is the future of travel," said Sens Asia product manager, Mr. Hung

Sens Asia believes that fulfilling travel should be shaped by people. It should offer original insights into a destination and its culture through local personalities and the passion they feel for their home. A commitment to local communities therefore runs deep as it forges direct, trusting relationships with communities and individuals to not only ensure quality, but also competitive pricing, which is achieved by circumventing third party providers and heading straight to the source.

Sens Asia travel itineraries include a wide range of travel services – everything from tailor-made personal experiences to small group tours, pre-programmed tours, hotels and expeditions, and all curated according to the sensory requirements of Scent (smell), Sight, Sound, Touch, Taste and Heart (Giving back). Each one part of the key selection criteria used by the team of Sens Asia travel advisors.

"We encourage our clients stay curious. To awaken senses they rarely use in normal daily life. When you visit a local market with Sens Asia, for example, you enjoy a complete tropical fruit tasting adventure. You get to touch, smell and taste the fruit, to sense the flavour more intensely, to imagine the shapes differently, to remember it in your own individual way," said Ms Linh Bui Ngoc

One example of a curated travel experience is "Feel Vietnam with all your Senses", a 15-day, 14-night journey that incorporates Saigon, the Mekong Delta, Hoi An, Hue, Hanoi and Halong Bay. The trip takes travellers on highlights of all destinations with walking and driving experiences through the hidden parts of cities and remote country villages like Tu Ne.

"Guests will listen to traditional music performed by the Truc Mai family. They will hear the banter at local markets, the hum of motorbike engines, and the sweet sound of nothing while relaxing at the spa or the beach. They will savour and flavour a variety of Vietnamese cuisines. They will breathe in the scents of nature, flowers, spices and sometimes even unpleasant smells – to get the real impression of the country," said Sens Asia marketing director Martin Korner.

"Guests will not only see the sights, but touch the soil and water of the country. Learn how it feels to farm by toiling in the fields for a day or take to the ocean in a fishing boat. Guests will feel the experiences. Beyond that, by choosing this trip guests are giving back to the people by supporting community based projects like Tu Ne. Touch and be touched by the country, the people and all that is Vietnam, and this tour will touch your sixth sense, your heart."

For a deeper sense of the experiences on offer, visit to be launched on October 6, 2016. All travel booked on the website will receive an automatic 30% discount in 2016 for the Senses products.
Competitions and free travel experiences will be given away monthly through social media outlets such as Facebookand Instagram.

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