Good mix of Thai exhibitors represented at Arabian Travel Market 2017

Travel and Lifestyle Press Releases Wednesday April 26, 2017 14:34
Bangkok--26 Apr--TAT Inter PR Division
A contingent of 53 Thai hotels, tour operators, medical service institutes, and tourism related agencies attended the 24th Arabian Travel Market (ATM) during 24-27 April, 2017, in Dubai, United Arab Emirates.

This year's Thai pavilion was held under the theme concept, "Discover Amazing Stories through Local Experiences". At the Thai pavilion, visitors enjoyed a demonstration of unique Thai Benjarong ceramics decoration and Khon Mask painting from Samut Songkhram province, as well as English and Arabic speaking officers providing Thai tourism information.

Attended by more than 40,000 senior members of the travel trade and media, the timing of the show is a perfect match for the outbound summer travel period from the Middle East and the inbound monsoon season in Thailand.

Thailand has been exhibiting at the ATM for 18 years and benefitted enormously from the business, networking and knowledge that the event produces.

The Thai contingent included 29 hotels, 7 travel agents, 2 medical service institutes, 5 tourism-related agencies and 10 tourism operators in Pattaya. This included only the companies exhibiting under the umbrella of the Thai pavilion. Many other multinational hotel chains were exhibited independently.

Mr. Yuthasak Supasorn, Governor of the Tourism Authority of Thailand said, "We have a very good mix of exhibitors in terms of geographical distribution, ranging from the new Chiang Mai International Exhibition and Convention Centre (CMECC) in the North to the luxury boutique hotels of the South. It also caters to the different customer segments of the Middle East market, especially the family market. We are also happy to see many small and medium sized enterprises amongst the exhibitors."

He also noted the presence of the Al Meroz Hotel, one of many new properties emerging in Thailand in support of the national strategy to boost the country's profile as a Muslim-friendly destination.

In 2016, Thailand welcomed 32 million visitors. Of these, 671,202 visitors came from the Middle East. The UAE is the top source market with almost 177,700 visitors. Kuwait is the second largest source market with 67,600 visitors, followed by Egypt and Saudi Arabia with the number of 25,700 and 30,800, respectively.

Although the numbers are small, the Middle East market has a very high average length of stay and average daily expenditure. For example, in 2016 visitors from the UAE had an average length of stay (ALS) of 10 days and average spending of US$205. Visitors from Saudi Arabia had an ALS of 11 days, and average spending of US$203, and visitors from Kuwait had an ALS of 12 days, and average spending of US$188.

*The Thailand Pavilion at the ATM 2017

Latest Press Release

Sri Lanka#s Iconic Galle Face Hotel Embarks on Exciting New Era with Appointment of Leading Hotel Executive

Robert C. Hauck announced as General Manager and Area Vice President of the 154-year-old seafront landmark, which is one of Asia's most historic hotels… The legendary Galle Face Hotel, which opened in 1864 and is the oldest hotel east of Suez,...

AirAsia X Joins South Koreas Renowned Theme Park Unveiling Lotte World Livery to Showcase the Parks Icons

BANGKOK - Thai AirAsia X has joined hands with Lotte World, a theme park and full-fledged entertainment contre in Seoul of South Korea, to introduce a "Lotte World" livery adorned on the Airbus A330-300 depicting the park's mascots Lotty and Lorry as...

Phi Phi Island Village Beach Resort Kick Off Long-Term Educational Programme With Local School Visits

New Marine Discovery Centre teams up with Koh Phi Phi's LaemTong School as part of an initiative to raise awareness of the island's environment Phi Phi Island Village Beach Resort has launched a new educational programme that will teach local...


Revering to The Embassy of Malaysia in Bangkok and Tourism Malaysia celebrated the 61st commemorate Malaysia's National Day at the Embassy of Malaysia in Thailand yesterday. There were many distinguished guests from Thailand and Malaysia reside in...

Vietjet President CEO: Realize your dreams

magazine, shared her inspirational story, with 1,000 local and foreign delegates at the World Economic Forum on ASEAN, of how she built the budget airline President & CEO of Vietjet Nguyen Thi Phuong Thao, representing Vietnamese entrepreneurs, took...

Related Topics