To Succeed, Destination Marketing Organisations Must Publish or Perish
Travel and Lifestyle Press Releases Friday March 2, 2018 09:51
Bronwyn White, co-founder and strategist of MyTravelResearch.com, says that with artificial intelligence driving sophisticated semantic search algorithms, DMOs must become publishers of content and create an emotional connection to the prospect traveller
Dear DMO, your mission for the next 12 months is to establish trust, reputation, and authority with Google and the search engines, because these days, there are only two markets that matter: Google and your customers.
Eventually – eureka! – the search algorithms WILL discover what you are all about. With each piece of content you put out there, they will get to know you a little better and you will be presented in the searches of your ideal market segments.
Today, an estimated 58% of all leisure travel begins with people searching online for holiday ideas and inspiration. It is no surprise then that mounting research shows that for most businesses, online content is more effective than printing on paper.
Logically, if you don't have content on the Internet, how are they going to find you? And the more you create compelling content that is shared and liked, the stronger those all-important social signals are in attracting attention to you.
In-depth insights on artificial intelligence, semantic search, building online trust, reputation and authority, and the primacy of content, are the topics of this month's premium membership of MyTravelResearch.com. DMOs and tourism marketers will learn HOW to build trust, reputation and authority in the world of semantic search.
Founded by principals with lifetime careers in travel, tourism and aviation, MyTravelResearch.com exists to build the visitor economy and successful tourism businesses. It does this by putting the voice of the customer and best practice business thinking into an easy to implement, hands-on approach via an innovative membership model. MyTravelResearch.com can help:
Latest Press Release
Mr. Korakot Chatasingha (fourth from left), Director of Thailand Regional Sales, Thai Airways International Public Company Limited (THAI), welcomed Mr. Noran Ujang (third from left), Director of International Promotion Division (Southeast Asia), Malaysia...
International hospitality group Next Story Group marks the market entry of its genre-defining Kafnu brand into Australia with the opening of Kafnu Alexandria in Sydney. Kafnu Alexandria, set to open on Friday, 1 March, is the Group's fourth Kafnu...
Best Western Hotels & Resorts has celebrated the opening of its inaugural V?b Best WesternSM hotel in Asia Pacific, the brand new V?b Best Western Sanam Pao, Bangkok. A cutting-edge, tech-savvy midscale hotel for the modern generation, V?b Best...
Personalised sleep experiences unveiled at properties in Dubai, Makati, the Seychelles and Warsaw as part of luxury brand's commitment to enhancing guests' emotional wellbeing Raffles Hotels & Resorts is raising the bar when it comes to rest with...
Luxury boutique resort's "SALA Seekers" tap into intimate local knowledge to showcase the wonders of Phuket's northwest coast, away from the tourist hotspots PHUKET, THAILAND (14 February 2019): SALA Phuket Resort and Spa, the stunning pool villa resort...