To Succeed, Destination Marketing Organisations Must Publish or Perish

Bronwyn White, co-founder and strategist of MyTravelResearch.com, says that with artificial intelligence driving sophisticated semantic search algorithms, DMOs must become publishers of content and create an emotional connection to the prospect traveller

Dear DMO, your mission for the next 12 months is to establish trust, reputation, and authority with Google and the search engines, because these days, there are only two markets that matter: Google and your customers.

Eventually – eureka! – the search algorithms WILL discover what you are all about. With each piece of content you put out there, they will get to know you a little better and you will be presented in the searches of your ideal market segments.

Today, an estimated 58% of all leisure travel begins with people searching online for holiday ideas and inspiration. It is no surprise then that mounting research shows that for most businesses, online content is more effective than printing on paper.

Logically, if you don't have content on the Internet, how are they going to find you? And the more you create compelling content that is shared and liked, the stronger those all-important social signals are in attracting attention to you.

In-depth insights on artificial intelligence, semantic search, building online trust, reputation and authority, and the primacy of content, are the topics of this month's premium membership of MyTravelResearch.com. DMOs and tourism marketers will learn HOW to build trust, reputation and authority in the world of semantic search.

Founded by principals with lifetime careers in travel, tourism and aviation, MyTravelResearch.com exists to build the visitor economy and successful tourism businesses. It does this by putting the voice of the customer and best practice business thinking into an easy to implement, hands-on approach via an innovative membership model. MyTravelResearch.com can help: