TAT and Sharp Corporation sign MOU to co-promote Amazing Thailand Amazing 8K

Travel and Lifestyle Press Releases Thursday April 5, 2018 14:43
กรุงเทพฯ--5 เม.ย.--Tourism Authority of Thailand

The Tourism Authority of Thailand (TAT) and Sharp Corporation recently signed a two-year Memorandum of Understanding (MOU) to jointly promote TAT's 'Amazing Thailand' campaign, utilising Sharp's latest Aquos 8K series technology to produce a cutting-edge HD video of Thailand's diverse tourism destinations, attractions and events.

TAT Governor Mr. Yuthasak said the new initiative, co-branded 'Amazing Thailand Amazing 8K', is based around Sharp's latest Aquos 8K full HD televisions that are being imported into Thailand for the first time this year.

"'Amazing Thailand Amazing 8K' is an important step in the cooperation between the government and Thai private sector to elevate the country's tourism image in line with the Royal Thai Government's 'Thailand 4.0' initiative.

"It represents yet another important tool to present the beauty of Thailand to new generations of potential travellers, whilst highlighting various aspects of TAT's new marketing concept 'Open to the New Shades'."

(In photo, front left) Mr. Tanes Petsuwan, TAT Deputy Governor for Marketing Communications; Mr. Yuthasak Supasorn, TAT Governor; Mr. Robert Wu, Managing Director, Sharp Thai; and Mr. Yoshihiro Hashimoto, Executive Managing Officer and Head of President Office, Sharp Corporation


Latest Press Release

Photo Release: THAI Welcomes Representatives from Malaysia Tourism Promotion Board

Mr. Korakot Chatasingha (fourth from left), Director of Thailand Regional Sales, Thai Airways International Public Company Limited (THAI), welcomed Mr. Noran Ujang (third from left), Director of International Promotion Division (Southeast Asia), Malaysia...

Australia#s First Kafnu To Open in Sydney

International hospitality group Next Story Group marks the market entry of its genre-defining Kafnu brand into Australia with the opening of Kafnu Alexandria in Sydney. Kafnu Alexandria, set to open on Friday, 1 March, is the Group's fourth Kafnu...

Best Western(R) Hotels Resorts Opens V?b Best Western Sanam Pao, Bangkok, Marking the Debut of Urban Boutique Brand in Asia Pacific

Best Western Hotels & Resorts has celebrated the opening of its inaugural V?b Best WesternSM hotel in Asia Pacific, the brand new V?b Best Western Sanam Pao, Bangkok. A cutting-edge, tech-savvy midscale hotel for the modern generation, V?b Best...

RAFFLES HOTELS RESORTS LAUNCHES LUXURY SLEEP RITUALS DESIGNED TO MAXIMISE REST AND REJUVENATION

Personalised sleep experiences unveiled at properties in Dubai, Makati, the Seychelles and Warsaw as part of luxury brand's commitment to enhancing guests' emotional wellbeing Raffles Hotels & Resorts is raising the bar when it comes to rest with...

SALA Phuket Resort and Spa Allows Guests to Uncover The Forgotten Phuket With Authentic Local Excursions

Luxury boutique resort's "SALA Seekers" tap into intimate local knowledge to showcase the wonders of Phuket's northwest coast, away from the tourist hotspots PHUKET, THAILAND (14 February 2019): SALA Phuket Resort and Spa, the stunning pool villa resort...

Related Topics