Favourable occupancy levels and strong room rates are in line with a destination thriving at the high end - a market SALA has successfully pioneered in the boutique segment first through SALA Samui Choengmon Beach Resort, followed by SALA Phuket Resort and Spa and before returning to Koh Samui to open its third luxury SALA branded resort in Chaweng this year.
"The opening of SALA Resorts and Spas' latest property is the first step in our next chapter of growth and expansion. The team has put a lot of hard work into building the brand and ensuring efficient operations. With our handpicked team of sales professionals to help drive bookings, I am sure SALA Samui Chaweng Beach Resort will follow the footsteps of its sister property and establish itself as a home-grown success story for Koh Samui and Thailand," said Nicolas Reschke, Group Director of Business Development of SALA Hospitality.
Pinyada Thanturanond, Assistant Director of Sales, SALA Resorts and Spas
Khun Pinyada brings over 10 years of hospitality experience to her new role as Assistant Director of Sales. She is in charge of establishing relationships with new potential accounts and maintaining productivity with existing accounts in both local and international markets. Starting off as a Guest Relation Officer at the JW Marriott Hotel Bangkok, she then started climbing the career ladder in sales at Grand Millennium Sukhumvit, Pullman Bangkok King Power, and The Peninsula Bangkok. Most recently, she was Senior Sales Manager at Conrad Bangkok where for nearly three years she worked on increasing booking opportunities in both the leisure and MICE segments.
Jetniphit Boonma, E-Commerce Manager, SALA Hospitality Group
Khun Jetniphit looks after the online business for SALA Samui Chaweng Beach Resort. As part of his role as e-commerce manager for the whole SALA Hospitality Group, he ensures that the newest SALA Resort and Spa is well presented in all online distribution channels to maximize sales conversions. Prior to joining the team at SALA headquarters in Bangkok, he spent nearly four years at Twinpalms Phuket Resort, where he rose through the ranks to become Revenue and Reservations Manager. Before that, he has also worked with the Outrigger, Alila, and Sofitel brands across Thailand.
Patcharin Juangthong, Sales and PR Manager, SALA Samui Chaweng Beach Resort
Khun Patcharin is no stranger to the SALA Hospitality team. She originally joined as sales executive at sala rattanakosin Bangkok in 2012. Within two years she was promoted to Events and PR Manager at the same property, where she put her multi-tasking skills to use coordinating with multiple parties to set up events. She also took ownership of international communications initiatives and managed the hotel's social media accounts. Before joining SALA, she previously worked at The Evason Hua Hin, The Dome at lebua, and The Peninsula Bangkok, as well as a stretch in Oslo, Norway, where she also worked at Radisson Blu Oslo.
The phase one launch of SALA Samui Chaweng Beach Resort in January 2018 saw the opening of the Oceanfront Wing, comprising 52 pool villas and pool suites sized between 74 square metres (sqm) and 304 sqm, featuring private pools between 18 sqm and 52 sqm in size. Just in time for summer, a beach bar will open at the resort by July to complement THE TENT Beachfront Restaurant.
The second phase of SALA Samui Chaweng Beach will be completed in 2019 and will comprise 83 rooms, pool villas and pool suites, as well as the SALA Spa and SALA Gym, a garden oasis swimming pool with inviting Garden Pool Bar, plus an open-air show kitchen with an exciting roadside restaurant and bar concept.
For more information, email [email protected] or visit www.salahospitality.com
About SALA Hospitality Group
SALA Hospitality Group- www.salahospitality.com - is a homegrown Thai hospitality company that owns and operates seven luxurious and intimate properties under the brands SALA Resorts and Spas and sala boutique. SALA Hospitality Group is also the majority shareholder of the Six Senses Resort on Koh Samui. Since its first property opened in 2004, the Group has been recognised with numerous high-profile awards and accolades which include Conde Nast Hot List, DestinAsian Luxe List Award, World Luxury Spa Award, Thailand Boutique Awards, and Thailand's Best Restaurants.
SALA Resorts and Spas - Featuring glorious white sandy beaches, luxurious pool villas and suites, rejuvenating SALA spas, romantic beachfront bars and restaurants, SALA Resorts and Spas offer an experience that is all very personal and private. The company's first resort, SALA Samui Choengmon Beach Resort, opened in 2004, followed by SALA Phuket Resort and Spa in 2007. The Group's newest property, SALA Samui Chaweng Beach Resort opened in January 2018.
sala boutique - With a focus on striking designs and comfortable accommodations, sala boutique properties are charming residences situated in picturesque locations, many of which are filled with historical significance. The Group's first boutique property, sala khaoyai, opened in 2009, followed in 2013 by sala lanna Chiang Mai along the Ping River. sala rattanakosin Bangkok followed shortly after in 2013, located on the Chao Phraya River with picturesque views over Wat Arun. The year after, sala ayutthaya opened on the banks of the river in the ancient capital city, located within walking distance to numerous historical ruins.