THAI Smile Reinforces Its Success Of Sport Marketing Strategy To Support Ratchaburi Mitr Phol FC

Travel and Lifestyle Press Releases Wednesday May 23, 2018 16:10
Bangkok--23 May--ideaworks communications
THAI Smile Reinforces Its Success Of Sport Marketing Strategy To Support Ratchaburi Mitr Phol FC For The Second Year, Aiming To Communicate And Create Brand Awareness Of THAI Smile In A New Target Group

THAI Smile continues its success of sports marketing by aiming to launch a marketing campaign to communicate and create awareness of THAI Smile brand among new target groups comprehensively. Recently, THAI Smile has become one of the sponsors of Ratchaburi Mitr Phol FC for 2 consecutive years seeing the potential growth of the club in all aspects, reinforcing the image of the brand as a leading regional airline of Asia Pacific that provides full services and focuses on developing quality and standards of excellent services along with value for money.

Mr Chatchai Panyoo, Acting Chief Executive Officer of THAI Smile, revealed that THAI Smile has been one of the partners that support Ratchaburi Mitr Phol FC since the end of 2017, seeing its potential growth in every respect. Moreover, this support is one of the strategies of Sport Marketing that THAI Smile has planned to launch a more aggressive marketing campaign to communicate and create awareness of THAI Smile in new target groups through sponsoring sports, which was satisfactorily successful in the past. As a result, the contract has been renewed for a second year. This year, a part from creating a good image for THAI Smile it also contributes to broader brand awareness including the chance to introduce the routes of THAI Smile to new target groups and reinforce its brand image as the leading regional airline in Asia Pacific with full services. It also emphasizes the development of quality and standards of excellent services together with great value for money.

Furthermore, THAI Smile also wants to promote sports among youths with the purpose to support and inspire new generations to turn to play sports and create useful activities through various kinds of sports. This year, we support football because it is a universal sport, regardless of genders and ages of players and it is also a popular sport globally, especially the Thai Premier League which becomes very popular today. In order to drive Thai society in a good direction, sport is a creative medium.

"The performance of Ratchaburi Mitr Phol FC in the past season, both in the field of football players, preparation for new season, establishment of a fan club base, management and driving force of the club, is good. It is confident that Ratchaburi Mitr Phol FC will certainly be able to reach its great goal this year and next year," said Mr Chatchai.

For more than six years, THAI Smile has served passengers with smiles and comfort throughout the journey and we continue to expand our new routes continuously as to meet the demand and accommodate the number of passengers. Currently, THAI Smile has operated 10 domestic routes including Chiang Mai, Phuket, Khon Kaen, Chiang Rai, Hat Yai, Ubon Ratchathani, Udon Thani, Surat Thani, Narathiwat and Krabi, and cross-regional routes, Chiang Mai - Phuket with 18 international routes to Yangon, Siem Reap, Penang, Changsha, Chongqing, Zhengzhou, Gaya, Varanasi, Jaipur, Lucknow, Mandalay, Vientiane, Phnom Penh, Kuala Lumpur, Kaohsiung, Luang Prabang, Mumbai and Phuket-Guangzhou, the latest route. THAI Smile plans to increase the frequencies of domestic routes and launch new international routes in the near future.

Recently, THAI Smile has won the Best Airline in Thailand and the Best Airline in Asia for the second consecutive year with the award for the Best Seat for Economy Class Airline in Asia from the review of passengers globally in the year 2018 via the TripAdvisor, a popular travel website with more than 350 million users worldwide. This has established a reputation for Thailand and further strengthened its leading airline of full services of Asia and THAI Smile is opted to announce the continued development of world class services in order to meet the needs of travelers and create impressions for passengers successively.

"The co-sponsoring of THAI Smile for Ratchaburi Mitr Phol FC this year with the concept "To The Next Level" or the next step, the goal is to gain a better place. It is confident that our airline will be known better and we look forward to welcoming all of you and fans of Ratchaburi Mitr Phol FC on our flights to reach a common goal," said Mr Chatchai.

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