TAT responds to government expectations, drives Thai tourism to reduce economic, social disparities

Travel and Lifestyle Press Releases Tuesday July 10, 2018 17:14
Bangkok--10 Jul--TAT Inter PR Division

The Tourism Authority of Thailand (TAT) has unveiled an Action Plan for 2019 that will seek to drive visitor flows to provinces with less than four million annual trips, alleviate the negative impacts of tourism, and enhance happiness among the Thai people.

Mr. Yuthasak Supasorn, TAT Governor, told a press conference on the TAT Marketing Action Plan 2019 that these will be the key challenges in 2019, as TAT seeks to better balance the economic value of inbound visitor arrivals with the socio-cultural and environmental impacts of tourism growth.

He said that inbound tourism arrivals would need to be maintained but monitored closely, so that strategies can be adjusted in line with economic trends.

Thailand will focus more on short-haul markets to offset the risk, focus more closely on specific customer segments and monitor behavioural changes and demand trends. It will also need to make better use of digital technologies, especially the opportunities presented by Big Data, to maintain its market leadership.


Latest Press Release

THAI Holds 44th System-wide Airport Services Managers Meeting 2019

Mr. Sumeth Damrongchaitham (fourth from left), President, Thai Airways International Public Company Limited (THAI), presided over the 44th System-wide Airport Services Managers Meeting 2019, Mr. Wiwat Piyawiroj (third from left), THAI Acting Executive...

Airbnb Reimagines Luxury Travel With Airbnb Luxe

Airbnb launches new tier of luxury travel - incredible places to stay, bookable through a beautifully designed and easy-to-use product, with access to trip designers who provide deep local knowledge, end-to-end trip planning, concierge services and 24/7...

First Bhutan-Thailand Friendship Drive sets off on epic journey, with TAT a co-organiser

The epic eight-day journey set off from Bangkok on Friday, 21 June and will have covered 3,000 km by the time it arrives in the Bhutanese capital of Thimphu on Friday, 28 June. The route follows the Myanmar-Thailand-India trilateral highway through the...

Sqills and SNCF TER Transform Rail Travel for Passengers Across the French Regions

SNCF TER Regional rail chooses Sqills along with its partner Wiremind as their partners to deliver the proven S3 Passenger SaaS solution for reservation. Coupled with the CAYZN revenue management solution, S3 will provide a new range of services to TER...

China#s Chongqing awards 37 golden ideas for culture and tourism integration

West China's Chongqing Municipality awarded 37 "golden ideas" for boosting integrated development of its culture and tourism on June 22 as the local government unveiled winners for a contest seeking contributions from around the global. Two top prize...

Related Topics