Australian Travel Media to convene in Thailand for the third time

Travel and Lifestyle Press Releases Thursday August 2, 2018 12:55
Bangkok--2 Aug--TAT Inter PR Division

Thailand is to again host the Annual General Meeting of the Australian Society of Travel Writers (ASTW) during 16-19 August, 2018. Since its founding in 1975, the ASTW has previously convened its AGM twice in Thailand (1999 and 2009).

As of today, a total of 113 ASTW members have registered including writers, photographers, editors, bloggers, influencers, public relations officers, and representatives of various hotel groups and national tourism boards.

Hosted by the Tourism Authority of Thailand (TAT) with the support of Thai Airways International and Anantara Riverside Bangkok Resort, the ASTW meeting is designed to generate positive publicity for Thailand across Australia's online and traditional media channels in a highly competitive environment.

As such, TAT has structured the programme content of the ASTW tours to reach these target markets. In line with the umbrella strategy of 'Open to the New Shades', they will enhance awareness of Thai tourism products and local experiences.

The tours will cover several secondary cities and local communities as part of the national tourism policy to give more marketing exposure to the emerging provincial destinations. Apart from Bangkok, the tours will cover Chiang Mai, Chiang Rai, Phrae and Nan, Kanchanaburi, Samut Songkhram, Trat, Phang Nga, and Krabi.


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