Asiatique kicks off roadshows and tradeshows targeting tourists from Europe and the Middle East, estimating to receive over 16 million visitors, or a 10% growth, by 2018.

Travel and Lifestyle Press Releases Tuesday September 18, 2018 15:07
Bangkok--18 Sep--4D Communications

Ms. Premin Lenoraset, General Manager of ASIATIQUE The Riverfront by Asset World Retail Limited, under the management of Asset World Corporation (TCC GROUP), stated that the Asiatique The Riverfront Project is in partnership with a variety of business groups to create interesting activities that respond to the needs of tourists who visit the site. Recently, the company has relaunched Joe Louis's Traditional Thai Puppet Theater after more than 8 years of hiatus. With this comeback, the theater offers a new set of highlighted performances in a variety of exotic and even more special styles, integrating an interplay between beautiful culture and modern technology that renders the narrative styles fresh and relevant to today's era. The theater attracted positive responses from both Thai and foreign tourists. In addition, Ownory, a recently launched jewelry shop with chic design that perfectly combines contemporary fashion and the Thai style, also becomes the latest favorite spot of many tourists today.

Collaborating with many leading brands such as BSC Cosmetology, the project will launch Beauty Station, a multi-brand shop for beauty products; Lao Yuan, a northeastern Thai food restaurant under Zen Corporation Group; Japara Perfume, an Egyptian perfume boutique with long-lasting fragrances in unique packaging designs; and Shoe Bar, a fashionable shoe brand by Jaspal, not to mention other brands that are waiting to join the project. This will increase the variety of products as well as improving the quality and appearance of the shops in the project with a more cosmopolitan image. Moreover, plans are afoot for events, promotions, and interesting activities for the launches of shops in different categories. The company believes that this strategy will be able to attract a higher number of tourists to the project, expecting a 10% increase from that in 2017.

"The overall tourism market of Thailand is expanding, with an 11% jump in the number of tourists during the first half of 2018 (data from the Tourism Authority of Thailand) and is expected to grow more than double in the second half thanks to seasonal holidays in many countries such as the Golden Week in China in October, Christmas, and New Year holidays that lead to the higher number of tourists visiting the site. From January to August, the number of tourists reached 10.9 million, or an average of 45,000 people per day, and the number is forecast to rise by more than 10% from September to December, with 70% foreigners and 30% Thais. 65% of which will be F.I.Ts (Free Individual Travelers) and 35% will be tourists from group tours. The top three origins of tourists visiting the project are still in Asia which are China (China/Taiwan/Hong Kong), South Korea, and Indonesia respectively," said the General Manager.

The project plans to tap into tourist markets of all regions, starting by participating in domestic and international road shows and trade shows hosted by the Tourism Authority of Thailand (TAT), Bangkok Tourism, the Association of Thai Travel Agents (ATTA), and more than 250 leading tour companies in Thailand, China, Japan, Indonesia, European countries and the Middle East. It is one of the strategies to create awareness among target groups, strengthen, and sustain the Thai tourism industry. This year, the project also plans to promote in European countries since the European travel market has grown by 6.37% in the first half of the year, and is expected to continue to grow. There are also a number of countries with considerable large markets and relatively high purchasing powers such as the Middle East, Australia and New Zealand, in which the project finds very interesting. It has joined the Thailand MICE Venue Standard 2018 campaign by the Thailand Convention and Exhibition Bureau (Public Organization) or TCEB to support the expansion of businesses that require venues for events, such as recreational activities, conferences, and exhibitions. This business segment is gaining much attention, with a projection of up to 30 million travelers coming to Thailand. Asiatique The Riverfront also won the Recreative Attraction Standard Very Good Level 2017-2019 through the voting by travel business alliances of the Ministry of Tourism and Sports. The award proves Asiatique The Riverfront a quality tourist attraction, ready to welcome tourists from all corners of the world and persuade more Thai and foreign travel agencies to pay more attention to the project.

"The project rebuilt "Sirimahanop," a three-masted sailing ship with an important historical reference in the reign of King Rama V. The ship is now docked at the Asiatique's pier, the area which will be developed into a national event space to create a new impressive experience along the Chao Phraya River. With this outstanding characteristic as a new highlight of the project, Asiatique expects to receive attention from various agencies, both public and private, to use the space for activities. International brand entrepreneurs who join the project will also benefit from the new image as they can better respond to the needs of the F.I.Ts. To thrive in a more intense riverside tourism business competition, the project will host a variety of events such as music festivals, Loy Krathong, and the New Year's countdown to create a more colorful and livelier ambience. Every strategy and effort will contribute to Asiatique's becoming a long-lasting major tourist destination along the Chao Phraya River," concluded Ms. Premin Lenoraset.


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