HomeWorks invests 800 million Baht to launch the first store “Thai Watsadu” to fit construction subcontractor market, ready to open early 2010.

Real Estate Press Releases Tuesday November 24, 2009 17:21
Bangkok--24 Nov--Central Retail

“HomeWorks”, home products distributor under Central Retail Corporation Ltd. has invested 800 million Baht to launch its latest store “Thai Watsadu” with the concept “One-Stop-Shopping Construction Material Suppliers for Thai”, targeting to expand the construction subcontractors and tailor – made house owners base. The first branch is planed to open on Kanchanapisek Road, Bang Bua Thong on a 30 rai – land plot or 24,000 square meters which cover the west of Bangkok connecting to Nonthaburi and part of Supanburi, Nakhonprathom and Prathumthani.

President for CRC Power Retail Co., Ltd. and Power Buy Co., Ltd. Suthisarn Chirathivat stated “At present, construction material market has grown both in Bangkok and up country. As referring to the growth figures 2009, 0.8 -1.5 % increased while 7.3% in 2008. During the past five years, there is about 20% growth in this business. We have seen the opportunity to penetrate the customers especially in upcountry, which most stores run the business by traditional basis. Moreover, customer’s behaviors have changed they are more careful about construction budget and requiring more quality product under the standard pricing. Therefore, with our systematic management in product pricing, service, warranty and better -quality product, we are confident that “Thai Watsadu” is the best option.”

“Thai Watsadu” store layout is formatted to suit for customers: a one-story building with a high ceiling equipped with security & fire prevention system, the first store is built on energy saving basis. The strengthen of this format is “daily low price”, “variety of products”, “full inventory enough for customer’s demand”, “convenience and swift” and “instantly receive”.

Also, the company has released a member card “Thai Card” which provides customers a lot of benefits, for example, accumulative points, exclusive price, cash or gift redemption, including credit card payment and installment program.

“Thai Watsadu” is targeted to subcontractors of middle and small size, house owner, estate project manager and any other group such as government office and retail shop.

Regarding merchandise management, more than 100,000 SKU of leading brands are covering major categories of construction products, for example, frameworks like roof, column, beam, base work; architectural decoration like roofing materials, heat prevention, stairs, doors, windows; electricity system like wire, plugs, brakers, switchboard; plumping like water & waste pipe, water tap, valve, plumper and interior materials like shades, bath, kitchen, living room and general electronic appliances.

“PowerBuy”, Thailand’s leading electronic appliance retailer will operate all products at “Thai Watsadu”, bringing more than 3,000 SKU to their first store in Bang Bua Thong, total 1,000 square meters. At Bang Bua Thong, “Thai Watsdu” highlights “Audio & Visual”, “Home & Small Appliances”, and “Office Automation”. The store layout is designed under theme “warehouse” which, product stocks will be placed on the top of the shelves. Some product categories like AV are grouped by brand in order to give convenience for the customers.

Marketing concept of “Thai Watsadu” is Complement: Product complement total 100,000 SKU
Lower price : Daily low price. No need to wait for promotional seasons Good: Quality products with guarantee and customers are able to return and change At “Thai Watsadu” You can get everything

Suthisarn Chirathivat added “We targets income 80 million Baht per month and plan to expand more stores in Bangkok and 3-4 stores per year. By the last quarter of 2010, the second “Thai Watsadu” is expected to be launched in order to meet the business growth.”

The first “Thai Watsadu” Bang Bua Thong is open daily from 8 am – 7 pm, in early 2010.

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