“Thai Watsadu” is ready to run the first store in Bang Bua Thong

Real Estate Press Releases Friday January 22, 2010 13:51
Bangkok--22 Jan--CENTRAL RETAIL CORPORATION
“Thai Watsadu” is ready to run the first store in Bang Bua Thong, to please contractors and receive many special offers on the grand opening.

“Thai Watsadu”, “One-Stop-Shopping Construction Material Suppliers for Thai”, is now ready to open for sales on 30 January 2010 on Kanchanapisek Road, Bang Bua Thong on a 30 rai – land plot or 24,000 square meters which cover the west of Bangkok connecting to Nonthaburi and part of Supanburi, Nakhonprathom and Prathumthani. The store offers more than 100,000 SKUs of construction material with guarantee price lower than other small retailers.

President for CRC Power Retail Co., Ltd. and Power Buy Co., Ltd. Suthisarn Chirathivat stated “We invested more than 800 million baht for the first Thai Watsadu store, targeting the construction subcontractor and tailor – made house owners markets including government sectors. Moreover, different from others, we add up our strength in excellent services, quality products and damage warranty.”

“Thai Watsadu” store layout is formatted to suit for customers: a one-story building with a high ceiling equipped with security & fire prevention system, the first store is built on energy saving basis, with indoor parking space for 300 cars. The strengthen of this format is “daily low price”, “variety of products”, “full inventory enough for customer’s demand”, “convenience and swift” and “instantly receive”.

Regarding merchandise management, more than 100,000 SKUs of leading brands are covering major categories of construction products, for example, frameworks like roof, column, beam, base work; architectural decoration like roofing materials, heat prevention, stairs, doors, windows; electricity system like wire, plugs, brakers, switchboard; plumping like water & waste pipe, water tap, valve, plumper; lighting like desk lamp, bed lamp, landscape lighting; kitchen like cabinet, smoke ventilation, stove, dish washers and interior materials like shades, bath, furniture, living room and general electronic appliances.

“PowerBuy”, Thailand’s leading electronic appliance retailer will operate all products at “Thai Watsadu”, bringing more than 3,000 SKUs to their first store in Bang Bua Thong, total 1,000 square meters. At Bang Bua Thong, “Thai Watsdu” highlights “Audio & Visual”, “Home & Small Appliances”, and “Office Automation”.   The store layout is designed under theme “warehouse” which, product stocks will be placed on the top of the shelves. Some product categories like AV are grouped by brand in order to give convenience for the customers. Special services are formatted to serve customers, for example, paints mixture, tiles calculation, furniture assembly.

Marketing concept of “Thai Watsadu” is
Completeness:           Product complement total 100,000 SKUs
Lower price :           Daily low price. No need to wait for promotional seasons
Good:                   Quality products with guarantee and customers are able to return and change
At “Thai Watsadu”           You can get everything

Suthisarn Chirathivat added “ To celebrate the grand opening of the first Thai Watsadu store, we organize special promotions to please the customers in Bang Bua Thong and nearby vicinity, for example, discounted item, 1 baht item, daily lower price and a chance to win prizes worth more than 300,000 baht like gold necklace, motor bike, electric appliance. On 30-31 January are scheduled to be “The Constructor Days” for the first 200 contractors who visit Thai Watsadu and apply “Thai Card”, receive a right to get a 500 baht coupon to discount when purchase 5,000 baht. Moreover, with cooperation with Krugthai Bank upon information provision under project “Loan for Strong Thailand”, aiming to create better understanding among contractors, housing owners and create more confident to acquire a construction bidding or purchasing bidding.

Also, the company has released a member card “Thai Card” which provides customers a lot of benefits, accumulative points, exclusive price, cash or gift   redemption, including credit card payment and installment program.”

The grand opening is scheduled 30 January 2010, 10 am, which Nonthaburi Governor Vichien Phuthiwinyoo will preside over, together with top executives of Central Group and suppliers.
The first “Thai Watsadu” Bang Bua Thong is open daily from 8 am – 7 pm, in early 2010 or see more information on www.thaiwatsadu.com.
CENTRAL RETAIL CORPORATION LTD.
Central Retail Corporation - Corporate Communications Officer,
Level 16 ZEN World, ZEN Department Store,
4/5 Rajadamri Road, Pathumwan, Bangkok 10330, Thailand.
Tel   : 0-2100-9785-9
Fax :   0-2100-9777
E-mail : nulek_pr@hotmail.com /   naprapaporn@cental.co.th

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