Photo Release: SCG launches the new marketing concept, Human Value Marketing

Thursday 03 March 2011 14:28
Kajohndet Sangsuban (middle), President of SCG Distribution and 6 executives from 5 Strategic Business Units of SCG jointly launch Human Value Marketing, the Group’s new marketing concept that emphasize on creating innovative products and services that satisfy need of all, including direct target group, surrounding people, society, and environment.

Human Value Marketing is the new marketing concept that SCG has utilized to drive business for both domestic and regional market. The new marketing concept focuses on understanding the real need and latent need of customer, creating innovation under the Sustainable Development principle, and Co creating with other businesses of the Group and business partners to satisfy needs of all while enable quality living and sustainable growth for society.