Conwood Launches Aggressive Campaigns in Foreign Markets, to Boost 30% Sales Growth by Building Brand Awareness at Trade Shows

Real Estate Press Releases Tuesday April 26, 2011 16:19
Bangkok--26 Apr--Master Mind Communications

In response to high growth prospects, economic recovery and growing concern about the environment and increasing popularity of wood-substitute materials among the customers, Conwood is seeking an aggressive expansion in foreign markets and it is building brand awareness among the general consumers by participation in trade shows for construction materials. The company boasts excellent after-sale services and is confident that it will record a 30% sales growth this yearend.

Mr. Suthipan Wacharopas, Chief Executive Officer of Conwood Co., Ltd., a manufacturer and supplier of Conwood-brand wood substitutes under the umbrella of Siam City Cement Group, revealed that his firm’s foreign market policy this year is to focus on building awareness of Conwood brand among the general consumers, after last year’s successful campaign for promotion of brand recognition among dealers, construction firms and developers in respect of flooring, wall and fence applications, especially in terms of easy installation and time- and cost-saving features.

To implement its brand promotion plan, the company will participate in construction trade shows in target countries, including Vietbuild Exhibition in Vietnam, Building Trade Show in Malaysia and Buildtech Asia in Singapore, to make known the eco-friendliness of its products. Meanwhile, it, in collaboration with its dealers, has been offering training and seminars on products and installation to construction and architectural firms in order to increase adoption of wood substitute materials.

“Vietnam, Malaysia, Singapore and Brunei offer high growth prospects in terms of the company’s revenues, due to their robust economic growth rates and the fact that their consumers have high purchasing power and are sensitive to the environmental concerns, which make wood substitutes popular in these markets. Therefore, participation in trade shows and organisation of training and seminars for construction firms will add strength to Conwood brand and boost our competitiveness in the markets.”, said he.

The CEO added that in term of marketing his firm will emphasise on product quality and after-sale service and will work with its dealers to give advice regarding installation and easy-to-use features of Conwood products to construction and architectural firms in order to promote their decision to purchase the products”.

The company forecasts that this year’s operation will help drive a 30% year-on-year sales growth in foreign markets for Conwood products. It is expected that Vietnam will represent 60% of the total foreign sales volume, followed by Malaysia at 20%-25% and Singapore and Brunei at 15%-20%.


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