DM HOME INTRODUCES THREE TOO-GETHER THE LATEST GROUP COMPANY TO ENHANCE BUSINESS LAUNCHING KITCHEN INNOVATION BINOVA FIRST BRAND FROM ITALY TO ENTER MEDIUM MARKET SEGMENT

Real Estate Press Releases Thursday May 7, 2015 12:04
Bangkok--7 May--DM HOME

DM HOME introduces the newcomer company “Three Too-gether,” managed by young and capable executive, expanding product line to medium segment of kitchen set and home decoration, expected to achieve full-fledged furniture business, launching the Italy-made kitchenware and wardrobe “Binova” targeting at new generation preferring innovation, preparing to open the flagship showroom in heart of the city to give new experience to designer group for clear insight into kitchenware.

Mr. Chaturont Santrakul, Managing Director of Three Too-gether Company Limited, a company in DM HOME Group, talked about the debut of the new Group Company. “In order to cater to lifestyle of new generation highlighting on home decoration innovation and technology driving significant growth of Thailand’s kitchenware and home decoration market, especially in medium segment occupying high demand and high income base, Three Too-gether Company Limited has spotted the opportunity and been established to enter into kitchen and home decoration business at full course and extend hi-end furniture and home decoration retailer business of DH HOME to more perfection. The new Company is intended to serve as the innovation product center for new generation home lovers, formulated by the concept of innovation offering to meet all different consumer lifestyles.”

“The concept of Three Too-gether Company Limited is not only to sell kitchen products and wardrobes but also to channel the new way to bring innovation that meets different home decoration lifestyles, targeting at new generation group representing Younger Modern aged 25-40 years old, featuring unique idea and lifestyle and preferring latest technologies.”

Regarding business plan of Three Too-gether Company Limited, the Company is unveiled along with the launch of kitchenware and wardrobe innovation branded “Binova,” 100% imported from Italy, easily customized to lifestyle of customers with a variety of functions, such as sliding counter (Work Top) design, to satisfy demand of medium to top new generation customers. The mentioned innovation will be first showcased in the Architect Expo 2015, from April 28th to May 3rd 2015, at DM HOME Booth, the Challenger Hall, Impact Muagthong Thani.

Chaturont adds that besides the launch of new kitchenware innovation brand, the Company plans to open the flagship showroom namely Binova Gallery & Restaurant, located in Sukhumvit 49, by the end of this year. The showroom will allow designers to witness innovation, gain real experience from kitchenware utilization and understand the innovation introduced by the Company through cooking and beverage course. Customers will be aware while the showroom will convey brand communication in a wider layer. Moreover, the Company plans to expand product line to home decoration perfume in the near future, which will reinforce the penetration to medium segment even more robustly.


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