Beger is promoting the campaign Beger Be Happy, Beger the Colors of Happiness 4th year, giving away 5 million-baht worth of Beger paints to foundations and schools in across Bangkok.

Real Estate Press Releases Wednesday December 20, 2017 16:28
Bangkok--20 Dec--Polyplus PR

Beger co., ltd continues its corporate social responsibility (CSR) campaign "Beger Be Happy, Beger the Colors of Happiness" 4th year, donating 5 million-baht worth of Beger paints as New Year gifts to foundations and schools across Bangkok, aiming to improve landscape and highlight its leadership in eco-wellness innovation paints. The campaign is held at the open space of Bangkok Art and Culture Centre (BACC), Bangkok.

Dr.Worawat Chaiyosburana, Vice President of Beger Co., Ltd., revealed that "Beger, we never stop developing our products to meet customer satisfaction. Today, we keep improving our products innovation under the concept "Eco-Wellness Innovation" aimed at better living standard of people as well as eco-friendly business that gives priority to users' safety and good health first. This vision contributes to the differentiation of all Beger's products, especially in the main product portfolio i.e. Decorative Paints, Wood Coating, Construction Chemicals, Heavy Duty Coating and Special Paints (e.g. Art Effects and Gold Paints). Our production has an advanced control system, with a capacity of over 40-50 million liters per year. However, we do not only focus on manufacturing but also ensuring healthy environment and safety in every production process. For example, water treatment system and other processes in production process must lines must be safe to communities and environment. Also, the warehouses and logistics must be ensured of its efficiency in distributing products right first time. With all of these elements, Beger is hence capable of being the leader of eco-wellness paints that truly cares both the planet and users for sustainable living.

The value of the overall paint market in 2017 is approximately 21 billion baht, seeing a 5% increase from last year. It is also anticipated that in 2018, the paint market will remain a stable 5% growth after recovering from the recession. Therefore, the company has allocated 400 million baht for marketing budget in order to increase brand awareness through advertisement, PR and several medias, targeting a revenue of 4.6 billion baht or 5% growth rate.

Amornrat Chaiyosburana, Assistant Vice-President of Beger Co., Ltd., also added that "To participate in living standard development and constant social contributions, our company has organized CSR campaign called "Beger Be Happy, Beger the Color of Happiness" 4th year in 2017 with an objective to encourage people to show their kindness and helpful by volunteering for social activities and creating smiles across Thai society. The first year of the campaign, Beger donated Beger Cool paints for repair and maintenance to 54 educational institutions across Thailand. We recognized well the happiness return from giving since our first activity, as thus, we had continued the campaign to the second year where we shared our knowledge about painting and helped renovate Phra-da-bot school as well.

Then, in the third year, more than 1,000 Beger employees participated in planting mangrove forest. This year Beger, celebrating its 57th anniversary by keeps creating happiness through the campaign "Beger Be Happy, Beger the Color of Happiness" by giving beger products over 5 million baht to foundations and schools across Bangkok to improve their landscape for better living.


Latest Press Release

Dusit International retains its crown as the hotel of choice for Miss Universe contestants in Thailand

Dusit International, one of Thailand's foremost hotel and property development companies, is ending the year in style after being selected as the official hotel partner of the MISS UNIVERSE(R) pageant in Thailand for the third time. Now in its 67th year,...

Asset World Retail invests over 1 billion baht on the latest shopping center project in Bang Phlee, ready to be launched in the 4th quarter of 2019.

Mr. Soammaphat Traisorat, Chief Executive Officer, and Mrs. Wallapa Traisorat, Executive Director of the Asset World Corporation Group, together with an executive team, attended The First Piling Ceremony of the Tawanna Bangphlee Project, the latest...

Well-Known Model Making of Thailand Pattana Professional bring example of model making to check in DESIGNERS FESTIVAL 2019 at ZAB INDY RAMINDRA, Praditmanutham 25 Alley, 17.30 23.00 : 23th January 2019

More than 15 years ago in Professional 'Model Making' business by acrylic include acrylic cover deliver all around the country of Thailand. In DESIGNERS' FESTIVAL 2019, The festival that organize by TTF International Co., Ltd, organizer of Architect Expo...

Technology links Global Real Estate, Uoolu is holding the 2nd Global Real Estate Internet Summit in Beijing in Jan. 2019

Uoolu, the leading platform for cross-border real estate transactions, will host the 2nd Global Real Estate Internet Summit in Beijing on Jan. 14, 2019 with the theme of "Technology links Global Real Estate", where it will unveil the award "2019 Uoolu...

Sansiri emphasizes Thailands first Prop Tech leadership, Enhancing Sansiri Home Service Application via Siri Ventures, Heading toward using full version of AI voice command system,

Sansiri emphasizes Thailand's first Prop Tech leadership, Enhancing Sansiri Home Service Application via Siri Ventures, Heading toward using full version of AI voice command system, Joining hand with GDG Thailand to host Actions on Google Hackathorn on...

Related Topics