Habitat Group announces its 2018 investment plan

Real Estate Press Releases Wednesday January 31, 2018 10:58
Bangkok--31 Jan--Habitat Group
The company plans to launch 5 new properties for investment projects worth 4 billion baht this year, kicking off the ultra-luxury segment in CBD zone for the first time.

Habitat Group announced its 2018 investment plan totaling 4,000 million baht by launching 'LEROY Ruamrudee' a super-luxury residence on Soi Ruamrudee, and a luxurious condominium project under the "Walden" brand in three locations on the Sukhumvit-Thonglor area. Meanwhile, the company also plans to expand one more project at North Pattaya. Habitat Group aims for presales growth of 3,000 million baht this year. The company is confident in the positive trend of property for investment in 2018, and prepares for an international roadshow to increase its overseas customer's portfolio by 30%.

Mr. Chanin Vanijwongse, Chief Executive Officer of Habitat Group Company Limited, one of Thailand's leaders in premium property development for investment, announced the company's investment in 2018, "Habitat Group sets an investment budget of 4,000 million baht to develop 5 new projects this year. The group is penetrating Bangkok's Central Business District (CBD) for the first time after occupying a prime location in Pattaya for over five years. The first project to be launched is the ultra-luxury residence named "LEROY Ruamrudee" on Soi Ruamrudee – a golden location which has seen land prices skyrocket around 1.9 million baht per square wah. The project is located in an area where land prices are witnessing their highest appreciation and difficult to find a better location like this. The company is developing two residential units with a utility area of 2,160 square meters totaling 250 million baht. It will be launched by the first quarter this year,"

Moreover, the company is also preparing to develop 3 premium condominium projects in Sukhumvit-Thonglor under the 'Walden' brand. The projects are situated in a strategic location near business centers, schools, and leading department stores, and are located at convenient points with easy access to the mass transit Skytrain system running from the mouth of the road, where the Ploenchit expressway is located, to other areas and the edge of Bangkok. As a result, the prices of land in this location are steep, with condominiums in the Sukhumvit area priced at more than 200,000 baht per square meter.

In this regards, the company plans to develop its projects in CBD Sukhumvit, with a totaling budget of 2,500 million baht, and is set to launch these projects in the first half of the year. As for Bangkok's projects will feature a slightly different business model from the other projects in Pattaya which customer can purchase both for investment and for residential, but mainly focus on investment purposes. The company provides rental management and maintenance the facilities through Habitat Hospitality Co., Ltd. - its subsidiary which possesses professional teams with extensive experience in management and the rental service to cater to its investors.

Concerning for its investment in Pattaya, Habitat Group also plans for its additional investment in North Pattaya at the end of 2018 by focusing on investment model with a guaranteed rental, and property management by international hotel chain. The company has set aside an investment in Pattaya totaling 1,250 million baht.

Regarding Habitat's operational performance and portfolio in 2017, the company has been developed premium property in six projects – The Ville Jomthien, X2 Vibe Pattaya Seaphere, X2 Pattaya Oceanphere, Best Western Premier Bayphere Pattaya, and Bluephere Pattaya managed by BW Premier Collection, with the latest being Wyndham Atlas Wongamat Pattaya. These projects are totally worth 3,700 million baht, with sales valued in 2017 at 1,300 million baht. The company reportedly earned revenue of over 700 million baht. Currently, The Ville Jomthien and X2 Vibe Pattaya Seaphere have been operating its service and generating good returns to its investors already.

"Habitat Group is confident in the potential and prime location of the projects as well as Thailand's real estate trend in 2018. It believes the positive trend will continue and will be boosted by several factors owing to a strategic location both in Pattaya and Bangkok's CBD zone, which continues to witness high growth and demand. The company foresees the benefit from the government's investment promotion policies that are increasingly attracting investors and entrepreneurs following the expansion of the mass transit Skytrain system and the Eastern Economic Corridor (EEC) project. There has also been increased investment by foreigners especially from Singapore, China, Hong Kong and Taiwan which is seeing significant growth. They are the targeted customers for the company's roadshow in those countries. Furthermore, the company aims to increase its foreign customer portfolio by 30%. The company sets a targeted growth for 2018 at 3,000 million baht, and a 20% increase in rental income in the next three years, which is guaranteed to generate attractive returns for buyers as planned.'' Mr. Chanin concluded.


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