Central Pattana unveils #Central Village to be the First International Luxury Outlet in Thailand, aiming to support Thailand as the top shopping destination in Southeast Asia

Real Estate Press Releases Tuesday April 24, 2018 16:32
Bangkok--24 Apr--Central Pattana
  • 5 billion baht project scheduled to open in the 3rd quarter of 2019
  • Targeting 'Young Affluent' as a new segment; smart shopper, quality seeker, and status hunter
Situated in a prime location near Suvarnabhumi Airport, targeting local and international tourists who love world-famous brands

Central Pattana Public Company Limited (CPN), Thailand's leading retail and property developer, is today announcing its new business format with new branding 'Central Village – Bangkok Outlet Experience', the First International Luxury Outlet in Thailand, aiming to support Thailand as the top shopping destination in Southeast Asia. At a prime location near Suvarnabhumi Airport, the new luxury outlet with more than 235 boutiques will offer international and local brands at 35-70% discount everyday all year round. Comprising of a comprehensive range of offerings including luxury boutiques, restaurants, travel concierge, supermarket and international-branded hotel to meet the lifestyle of all target groups. The 5 billion baht project has a modern Thai architectural design that incorporates the joy of nature and outdoor experience. It hopes to attract both local and international shoppers with the new market segment - the 'Young Affluent' in Asia, who loves world-famous brands. The opening is expected in the third quarter of 2019.

Ms. Wallaya Chirathivat, Chief Development Officer of CPN, said: "The launch of Central Village, which is a new retail format by CPN, marks an important step forward to creating a genuine luxury outlet shopping experience that has never been offered before in Thailand. It is the first format of its kind in the country. This initiative project together with other CPN shopping centers nationwide will enhance a truly complete shopping experience for Thais and international tourists that makes Thailand's retail industry better-rounded. This is in line with the government's policy to make Thailand the top tourist and shopping destination in Southeast Asia. More than 5 billion baht is being invested in this retail project, which has a gross leasable area (GLA) of 40,000 m2, located on a 100-rai land plot near Suvarnabhumi Airport. Central Village is one of CPN's key strategic moves and will be a new brand in CPN's portfolio, underlining CPN's position as one of the global players in Asia. The project is expected to open in the third quarter of 2019."

"For Thailand, we see potential in the market of people with high purchasing power who like to travel abroad and buy world-famous brands. We also see a growing trend of people who prefer shopping world-famous products in Asia. CPN is an expert in developing shopping centers – especially the outdoor mall format. This can be seen in the immense success of CentralFestival EastVille, which has green space that allows shoppers to relax in a pleasant environment under shade. We will be the first to offer a world-class luxury outlet shopping experience in Thailand with a project that has modern Thai architectural design, the appeal of nature and excellent use of outdoor space. People will visit not only for shopping but also for relaxing in an enjoyable environment

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