K.E. Group proudly announces the launch of its newest Six-Star Ultra Luxury Residential Project Crystal Solana. With a project value of over 4 billion Baht, Crystal Solana will be an exclusive community of the most luxurious residences in Thailand, targ

Real Estate Press Releases Wednesday August 1, 2018 16:20
Bangkok--1 Aug--Poly Plus PR

Crystal Solana is an exclusive gated community of 51 ultra-luxury residences located on Praditmanutham Road. With a total land area measuring approximately 31 rais, Crystal Solana offers four unique residence designs that range from a two-story to a four-story home: Diamonte (490 sqm), Zafira (685 sqm), Perla (745 sqm), and Emeralda (1,010 sqm). Land plots range from 123 to 800 square wah, and the prices will start from 60 to 300 million baht. Total project value is 4 billion Baht.

K.E. Group is confident that there will be high demand for the ultra luxury homes, driven primarily by the project's great location on Praditmanutham Road, the growing demand from the High Net Worth segment, and the attractiveness of a home investment as land prices in the area have more than doubled in the past 5 years.

Supanavit Eiamsakulrat Chief Executive Officer of K.E. Group reveals that the concept of Crystal Solana was developed over many years, with K.E. Group inspired to create a luxury residence that was the "best of the best" in Thailand. The company has distilled the best new concepts, designs, materials, and layouts into Crystal Solanainto six "six-star" characteristics:

1. Prestigious Location on Praditmanutham Road, which is a highly-desirable residential corridor where many luxury homes are located. The project is located within a 1-minute drive of the expressway entrance and exit, and in the future, both the Grey line skytrain and the Pink line skytrain will pass in front of the project.

2. Timeless Architecture that is inspired by the luxury contemporary design found in New York City. With oversized proportions, grand spaces, and use of time-honored materials such as travertine and limestone, the Crystal Solana residences will evoke iconic buildings such as 15 Central Park West, 70 Vestry, and the Four Seasons.

3. Unique functional spaces that will serve a wide range of different lifestyles and uses, including the Great Room, a Tea Corner, a double-volume Foyer, the Library, the Game Room, large Bedroom Suites, and a Loggia and Terrace. Additionally, some residences will also have a Porto Cochere entrance into the carport, offering privacy and exclusivity.

4. Exceptional Materials that are of the highest quality, durability, and innovation – including Travertine and Limestone from Turkey, Italy and Portugal; top-end Kohler sanitaryware, the leading brand from America; Sherwin Williams paint, a globally leading paint producer; Makha wood from Africa; and Verona marble from Italy. K.E. Group's management of Crystal Design Center has enabled the project to have an advantage to select the best materials from around the world.

5. Five-Star Amenities spread across 2 rais with a 2,000-square meter clubhouse and large recreational park. Facilities will include a 23-meter lap pool, children's pool with water slide, library, residents' lounge, spa room, salon, yoga studio, tennis court, golf range, playground, and barbeque pits.

6. Treasured Community and warm neighborhood combined with the best in security, safety, and services.

"The success of Crystal Park and Grand Crystal projects, as well as the experience we have in-house from the Crystal Design Center (CDC) in material selection, give us good confidence in the project, and the feedback so far has been very positive. Crystal Solana serves all of the homebuyer's needs and desires, and is the only luxury project that is both located only 1 minute from an expressway and located near to two (Grey and Pink) skytrain lines. As K.E. Group is a long-time owner of the land, we are able to take advantage of our low cost basis and provide a lot of value to our customers."

Kavin Eiamsakulrat, Deputy Managing Director of K.E. Group says, "Crystal Solana is located on a total land area of 31 rai and contains 51 home plots ranging in size from 123 to 800 square wah. Residence prices range from 60 to 300 million Baht, with the average price standing at approximately 80 million Baht. The residences are designed under a 'luxury contemporary' concept that is inspired by the timeless architecture in New York, and is available in 2-, 3-, and 4-storey designs. They are also fully customizable and can be adjusted as per the customer's wishes and needs. KTGY is the project's architect; PIA is the model homes and clubhouse interior designer; and P LANDSCAPE is the project's landscape architect. There are 4 residence types:

1. Emeralda with 1,010 sqm in usable space, 5 bedrooms, 7 bathrooms, and up to 8 carparks starting at 89.5 million Baht.
2. Perla with 745 sqm in usable space, 5 bedrooms, 6 bathrooms, and up to 8 carparks starting at 75 million Baht.
3. Zafira with 685 sqm in usable space, 4 bedrooms, 5 bathrooms, and up to 6 carparks starting at 71.5 million Baht.
4. Diamonte with 490 sqm in usable space, 4 bedrooms, 5 bathrooms, and up to 6 carparks starting at 61 million Baht.

"An overview of the real estate market in Bangkok shows that ultra-luxury single-home segment (homes priced from 50+ million Baht) has been growing steadily in the past few years. Since 2016, there has been a total of 20 ultra-luxury projects and 484 units launched, combining for a total market value of 25 billion Baht or approximately 8 billion Baht per year. The Praditmanutham Road market is seen as particularly attractive as land values have risen rapidly and homebuyer demand is very robust while the supply has been limited. This has seen land price on Praditmanutham increase from 250,000-300,000 per square Wah in 2016 to as high as 350,000 in 2017 – a 12-15% annual increase. Similarly, homes in Crystal Park that initially sold for 65 million Baht are now transacting for 125 million Baht, or more than double the original value. The average growth of the Praditmanutham market is around 12%, which is highly attractive compared to other financial investments."

"Crystal Solana will target High Net Worth Individuals with approximately 200 million Baht in assets, including business owners, executives, and multi-generational families. Data from 2017 suggests that the total High Net Worth population stands at 91,000 persons, with wealth growth increasing 13% from the year prior. The Praditmanutham area is already well established as a high-income neighborhood, with an average household income that is 17% higher than the Bangkok average, and should continue to be attractive to this group of consumers given the easy accessibility, proximity of CBD, and quality of life in the area."

"K.E. Group is also planning for future growth opportunities in a wide range of segments. Building on the luxury residential platform, the company expects to expand with projects in new locations, price points, and product offerings - but still with a focus on the luxury single-home market. K.E. Group is also planning to launch a community mall REIT in partnership with BBLAM, which will be the first of its kind as an "active" REIT managing and acquiring assets. The company plans to convert an existing property fund as well as add additional assets from the company and other community mall operators and partners. The target size for the initial listing is 15 billion Baht, with a portfolio that has locations around Bangkok and 200,000 square meters in leasable area.

"Lastly, the company is planning is 50 billion Baht mixed-use mega development at the intersection of Praditmanutham and Kaset-Nawamin Roads. The development will have a retail podium, office space, exhibition hall, condos, rental apartments, and a full-scale transportation hub complete with connections to the Grey line skytrain, Brown line skytrain, park and ride, and van and bus exchange. K.E. Group believes that the Grey line skytrain, when completed, will be highly valuable to the system as its runs on a North-South axis and will be able to link the East-West running Pink line, Brown line, Yellow line, and Orange line into Bangkok's downtown core."

"Crystal Solana", the most luxurious residential project in Thailand, will be open for booking in August 2018. The Clubhouse is expected to be complete by the end of 2018, and the three model homes will be finished in Q2 2019. The entire project is expected to be completed by 2022. For more information, please call 02-101-5775 or visit www.crystalsolana.com.


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