SCG Pushes Forward Retail Business Taking Customer Experience to the Next Partners with Boonthavorn to Launch New Home Retail Store Offering Stylish Interior and Exterior Items, Integrated Design and Installation Services

Real Estate Press Releases Wednesday August 8, 2018 13:42
Bangkok--8 Aug--SCG

SCG announced its partnership with "Boonthavorn," the leading and large-scale home decorating retailer to enhance retail business and power distribution network. The partnership will unveil a new home retailer brand that provides customers with a variety of designs of interior and exterior decorating products with full and integrated high-quality services from consultation, design to installation.

Mr. Nithi Patarachoke, Vice President - Building Products and Distribution Business, Cement-Building Materials Business, SCG, revealed, "SCG found that customers gives priority on stylish and personalized designs while facing an inadequate amount of quality designers and installers. We entered into a joint-venture with Boonthavorn Group to establish a new company to operate a specialized retailer, which offers a wide range of interior and exterior design products with design and installation services by proficient designers and installers. Strengthening distribution networks with franchise expansion plans nationwide, customers can enjoy one-stop shopping for home decorating items ranging from roof, ceiling, tiles, bathroom to kitchen in a comfortable and modern environment."

The new joint venture has registered capital of 380 MB. The shareholding between SCG and Boonthavorn Group is 51% and 49% respectively. The retail store is expected to open in the first quarter of 2019, which is typically a strong demand period for home decorating products and services.


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