SCG Pushes Forward Retail Business Taking Customer Experience to the Next Partners with Boonthavorn to Launch New Home Retail Store Offering Stylish Interior and Exterior Items, Integrated Design and Installation Services

Real Estate Press Releases Wednesday August 8, 2018 13:42
Bangkok--8 Aug--SCG

SCG announced its partnership with "Boonthavorn," the leading and large-scale home decorating retailer to enhance retail business and power distribution network. The partnership will unveil a new home retailer brand that provides customers with a variety of designs of interior and exterior decorating products with full and integrated high-quality services from consultation, design to installation.

Mr. Nithi Patarachoke, Vice President - Building Products and Distribution Business, Cement-Building Materials Business, SCG, revealed, "SCG found that customers gives priority on stylish and personalized designs while facing an inadequate amount of quality designers and installers. We entered into a joint-venture with Boonthavorn Group to establish a new company to operate a specialized retailer, which offers a wide range of interior and exterior design products with design and installation services by proficient designers and installers. Strengthening distribution networks with franchise expansion plans nationwide, customers can enjoy one-stop shopping for home decorating items ranging from roof, ceiling, tiles, bathroom to kitchen in a comfortable and modern environment."

The new joint venture has registered capital of 380 MB. The shareholding between SCG and Boonthavorn Group is 51% and 49% respectively. The retail store is expected to open in the first quarter of 2019, which is typically a strong demand period for home decorating products and services.


Latest Press Release

Gyproc roadshow helps inspire Thai architects in building better, greener, more innovative homes

Thai Gypsum Products Public Company Limited, the first gypsum manufacturer in Thailand and innovator of the leading brand "Gyproc", recently organized a seminar series for architects under the topic "Feel Good, Live Well" which took place in the...

Technology Links Global Real Estate, Uoolu 2019 Global Real Estate Internet Summit was successfully held on Jan. 14th in Beijing

On January 14, 2019, Uoolu successfully held the 2nd Global Real Estate Internet Summit (GREIS) at Millennium Hotel in Beijing. The summit brought together hundreds of developers from 20 countries, as well as lots of renowned media, including The Wall...

RML TO BUILD ON RECURRING INCOME AND WELLNESS HOMES

Raimon Land Public Company Limited ("the Company"), Thailand's leading luxury real estate developer, announced today its plans to expand and develop the company's commercial and recurring income businesses, including the Food & Beverage (F&B) and...

EXPAT APARTMENT RENTAL STILL STRONG IN PRIME AREAS

Despite increased competition from rental units in condominiums, the prospects for the single ownership apartment market in the prime areas of Bangkok are still positive, according to CBRE, an international property consultant company. Most expatriates...

DT Group of Companies celebrate 25 years of success

DT Group of Companies (DTGO) celebrated its 25th anniversary in grand style. Mrs Thippaporn Ahriyavraromp, Group CEO, led the management team in a spectacular event at the Bangkok Convention Center of Centara Grand in CentralWorld. DTGO looked back over...

Related Topics