After a mysterious meteorite crashed in Siam Square, creating great curiosity among many young passers-by in Bangkok’s premier teen hang-out, Twisties, the teen’s iconic snack by Pepsi-Co, announced the “3D-Maketing” campaign to promote the new “Flat Life Has No Taste” theme. Twisties is the first brand to conduct this type interactive activation among teens in the Thai snack market.
Under this campaign, Twisties challenges teens with creative ideas to produce cool video clips under the topic - “The Birth of Twisties” to win great prizes on www.ilovetwisties.net. Twisties has also launched the latest “Twisties Seafood Tornado” flavor together with the new package design of all flavors while highlighting its unique rough texture that holds more seasonings to deliver intense flavor.
Mrs. Chandvipa Pipatanakul, Marketing Director–Food, Pepsi-Cola (Thai) Trading Co., Ltd., the producer and supplier of Twisties snacks said, “Twisties brings excitement to Thai teens with the introduction of the new interactive “3D-Marketing” campaign for the first time in the snack market.
Under the Flat Life Has No Taste theme, this innovative campaign encourages young people to show-off their creativity by posting their own style video clips, which is the hottest medium among teens, using the creative concept “The Birth of Twisties”. Videos should be posted on www.ilovetwisties.net for the public to view and vote on.”
“Hot prizes worth over 500,000 baht are provided for winners and their schools to encourage wider participation in the campaign. These prizes include scholarships, MacBooks, the invaluable experience of an exclusive advertising training course with BBDO, Thailand’s top ad agency, and the most importantly, the winning video clip will also be aired on Twisties adverting media in Siam Square,” added Chandvipa.
Watch the School Bus TV program for campaign updates on Channel 5 every Sunday afternoon 1-2pm or call 0-2689-4661. Interested teens can visit, upload their video clips and vote on www.ilovetwisties.net between June 1 and July 31.
“Additionally, we promote Twisties’ DNA focusing on its unique rough texture that can hold seasonings to provide more intense flavor allowing teens to share the deliciousness of the snack within their groups while introducing the new Twisties Seafood Tornado that provides the real taste of seafood with seafood sauce as well as the launch of the new package
“About 30 million baht is set aside for this campaign. We believe that the new campaign will boost Twisties to be the teen snack icon in the near future and expect double digit growth this year,” concluded Chandvipa.
The “3D-Marketing” campaign kicks-off with a 30 sec TV commercial entitled, “The Birth of Twisties”, which will start airing on June 1. It will be fully supported by a wide range of cool media in Siam Square, the BTS, Internet media and radio spots.
Twisties is currently available in 3 flavors: Extreme Cheese, Spicy Shrimp and the newcomer, Seafood Tornado, in 3 sizes: 5 baht, 10 baht, and 20 baht at shops and supermarkets nationwide.
The extruded snack segment is valued at 3 billion baht and Twisties is among the top brands in this segment.