Essilor offers a new dimension in vision for the benefit of Gen-Xers with the launch of Varilux X Series

Business Press Releases Monday November 27, 2017 10:25
Bangkok--27 Nov--Vivaldi

Essilor Distribution (Thailand) Co. Ltd., the world leader in the manufacture, assembly and distribution of optical lenses from France, has launched its latest innovation, overcoming a new vision frontier in arm's-length vision, with its new premium progressive lens "Varilux(R) X Series(TM). To enhance the visual experience of presbyopes (those people who are experiencing vision degradation as eyes age naturally over time), Essilor has gone one step further in understanding the evolving needs of wearers, and putting them at the heart of its design process. Varilux(R) X Series(TM) is Varilux(R)'s best progressive lens; the wearer will enjoy outstanding sharpness, continuous vision and easy fluidity from near-to-far, especially at arm's-length vision.

Thissadee Tulyaanukij, Managing Director, Essilor Distribution (Thailand) Co., Ltd., said, "Essilor continues to invest in developing and inventing quality optical lenses to improve the lives of Thai people. Today, everything around us has changed in that we live in a 24/7 connected world, so our pace of life has accelerated and multitasking is part of our daily life. Our society has evolved; so too have our visual habits. Our posture and the way we look at things close-up has changed. We're now switching from our smartphone to a conversation with a friend to our notebook, or grabbing a coffee while texting our kids. Your vision should never slow you down. That's why Varilux(R) keeps on pushing the boundaries of innovation".

Varilux(R) has a Research & Development team which puts the customer first by using a unique process named LiveOptics(R). It included the latest optical research with observation and testing by eyeglass wearers in their daily lives. The Varilux(R) X Series(TM) lens was conceived in consultation 2742 eyeglass wearers around the world. The research found that 95% of respondents were satisfied with the lens performance whilst performing multitasking activities at arm's length.

Thissadee continues, "The latest innovative product The Varilux(R) X Series(TM) has been designed to meet the ever-changing expectations of Generation X, consumers born between 1965 and 1980, who are highly active, digitally connected and don't want to be limited by their vision. But it's also a progressive lens that ensures quality vision at every distance for all active presbyopes. Essilor goes one step further in understanding the evolving needs of wearers and putting them at the heart of its innovation process".

Essilor's group of designers have focused efforts on improving vision at arm's length, between 40 – 70 cm to reflect the multitude of near-vision tasks of today's lifestyles such as reading, working on the computer and when parking the car. By re-shaping a specific zone in the lens, it overcomes a typical frustration with many progressive lenses wearers – having to adjust one's head to find the correct angle. The Varilux(R) X Series(TM) lens is the result of innovation in lens design with XTEND(TM) technology which delivers additional benefits for today's near vision demands. Combined with a new calculation technology, Essilor is able to design each lens with much greater precision, taking into account multiple targets for one gaze direction.

Essilor is also providing a very special offer for customers who buy the Progressive Varilux(R) X Series(TM). Customers will get a free second pair of Varilux Digitime, designed for when using digital devices and intermediate activities usage, valued at 5,400 THB and a free coating upgrade to Crizal Drive or Crizal Prevencia valued at 1,000 THB. Moreover, customers will receive a commemorative book in remembrance of HM King Bhumibol, which features photography by 14 of Thailand's top photographers. The book aims to convey the entire story of the late King and the King's Philosophy through the camera lens and in book format. During His 70-year reign, HM the King dedicated Himself to improving His people's lives in order to inspire and be the guiding light in every Thai person's world, helping everyone to make positive adjustments in their own life. This book serves as a memorial box for Thai people to pledge remembrance to HM King Bhumibol Adulyadej, whilst also serving as respectful tribute to the late Monarch, honouring His Royal Grace throughout his 70 years on the throne.

For more information, please visit website http://www.essilor.co.th

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