Minute Maid Nutriboost combines the world’s best milk from New Zealand and the world’s best-selling juice from Minute Maid. It is the perfect blend of nourishing, protein-rich milk and delicious, vitamin-fortified real fruit juice.
The launch of Nutriboost in March this year was supported by a Bht150 million marketing campaign, “The Perfect Match”. The campaign introduced two humorous characters to bring the brand to life, Nutri (the cow) and Boost (the orange), who continue to be the lead characters in the new “Irresistible Great Taste” campaign TV commercial to encourage consumers to choose Minute Maid Nutriboost. The brand recently conducted several on-ground activation to drive trials in high-traffic areas including Siam Square and Chatuchak.
“Currently Minute Maid Nutriboost is already available at traditional stores, retail stores, convenient stores, supermarkets and hypermarkets nationwide,” said Mr. Tanant Suwanraks, Marketing Manager, Coca-Cola (Thailand) Ltd., “We believe that the additional availability at 7-Eleven stores with its network of 6,000 branches across the country will make it even easier for consumers to buy the product. Our product sampling activities are being continued to prove directly to consumers how high-quality, unique and great-tasting Minute Maid Nutriboost really is.”
Two flavors of Minute Maid Nutriboost, orange and strawberry, are available at 7-Eleven stores nationwide starting today.
The Coca-Cola system in Thailand led by Tanant Suwanraks, Marketing Manager (bottom-left, pictured alongside actors from the new TV commercial), has recently launched new integrated marketing campaign, “Irresistible Great Taste” inviting consumers to try delicious juicy milk drink of Minute Maid Nutriboost. The system has expanded its distribution channel of Minute Maid Nutriboost to cover 6,000 7-Eleven stores nationwide, allowing the product to be more widely available to consumers. Supplementing this move, Coca-Cola is also introducing a new TV commercial and product sampling activities to build brand awareness and increase product trials.