Baidu Boosts Presence in Thailand with 8 Localized Products, Increased Local Partnerships Over 65% of Thai Internet Users Use Baidu Products

Monday 02 December 2013 11:24
Baidu [NASDAQ:BIDU], the world?s leading Chinese search engine, announced today during a press conference that it has expanded its product portfolio to include Thai-language versions of eight of its popular PC and mobile products, and has increased its local partnerships to deliver more meaningful, relevant services to its growing user base here.

?This past year, we?ve been working hard to bring eight great Baidu products to Thailand, and we?re thrilled that over 65percent of Internet users here are using them,? said Paul Chen, General Manager of Baidu Thailand. ?Our ongoing goal is to improve our understanding of how computers and mobile devices fit into peoples? lifestyle in Thailand, and enhance our products through relevant local partnerships that meet the needs of our users,? said Chen.

In 2013, Baidu has increased its number of Thai language products to include antivirus software, PC and mobile Web browsers, optimization software, an online directory, and a photo app. The company has also partnered with 45 trusted content and service providers in the tourism, advertising, and IT industries as part of its effort to build the Baidu product ecosystem in Thailand, explained Chen.

Baidu?s Thai Language Products Currently Include:

PC Faster: A simple, one-click optimization utility that helps keep users? PCs fast, clean and secure. With four cleaning modes and more than 300 PC optimization checkpoints, Baidu PC Faster improves boot time, memory utilization, disk usage and system performance.

Baidu Antivirus: An easy-to-use antivirus program with proactive protection, real-time security, and automatic definition updates. Baidu Antivirus has been awarded the VB100 award for its ability to reliably detect a wide variety of threats, and has also been granted Checkmark Certification.

Baidu Spark Browser: A fast, full-featured Web browser that has built-in support for mouse gestures, flash video downloading, screen capture, and more. Spark Browser is now available in Thai, English and Portuguese.

Hao123: An online directory with easy access to many types of content including news, videos, music, games, apps and more. Hao123 also cooperates with trusted local content providers in different countries to ensure that its content is the best fit for its users.

DU Battery Saver: A battery optimization app for Android phones that offers one-tap power saving, visualization of battery usage over time, smart charging and customizable battery skins.

DU Speed Booster: A speed optimization app for Android phones that has many features including one-tap speedup, a game optimizer and a junk file cleaner. DU Speed Booster also allows users to individually manage their apps one-by-one to improve their phones? performance.

Baidu Browser: An ultrafast mobile browser for Android phones that features Baidu?s proprietary T5 kernel. Baidu Browser is available in many languages, and includes built-in support for gesture navigation, full screen browsing and voice search, as well as a customizable home page.

PhotoWonder: A photo customization app for Android phones with fun features such as the ability to add filters and stickers to photos, and share your creations with your friends.

In addition to its PC and mobile products, Baidu is also working on a Thai language version of its flagship search engine. Progress on search is going very well, said Chen, but the company has not yet announced a date for its launch in Thailand. ?When we feel confident that we have a competitive search product that can meet the needs of our users, then we?ll roll out search,? he said.