Mazda's outstanding performance is also reflective of the Thai economy. According to the Office of National Economic and Social Development Board, Thailand's economy grew by 4.6 per cent during Q2 this year while the annual growth for 2018 is expected at 4.5 per cent. Contributing factors include acceleration in public and government spending that has benefitted the automobile industry.
Mr. Chanchai Trakarnudomsuk, President of Mazda Sales (Thailand) Co. Ltd., said, "Although Mazda is a small company, our team and all of our employees are determined to provide the best products and services to our customers. We never stop in researching and improving what we already have. Mazda is proud to see positive results from our efforts, especially continuously rising sales figures. We have followed all of our plans and we are currently upgrading our showrooms in order to stress our premium position. We want to make every customer who walks in feel at home. We are also building new showrooms across the country in order to create confidence and convenience for our customers when they bring in vehicles for servicing. Our sales performance in August confirms that we have taken the right direction."
In August, the diminutive Mazda2 subcompact remains the top-selling Mazda with an aggregate of 3,966 units (42 per cent growth) followed by the CX-5 SUV with 607 units (37 per cent growth). In August, Mazda models in every segment experienced sales growth – Mazda3 sales reached 447 units (13 per cent growth), Mazda CX-3 sales were 304 units (23 per cent growth) and BT-50 PRO pickup sales amounted to 596 units (21 per cent growth). In total, Mazda sold 5,920 vehicles in Thailand during the month of September, while sales from January to August reached 45,875 units (43 per cent growth).
Mr. Thee Permpongpanth, Vice President for Marketing and Government Relations, added, "In Thailand, Mazda has achieved premium brand status, and each model has a different customer group. We are also offering more services to customers on a continuous basis. In August, we introduced the Rich menu in the LINE application which covers history, products and services, promotions, activities, lifestyle events and contact for customers, who can access the information by simply adding Mazda as a LINE friend. Mazda considers customers as the center of our strategy as this will strengthen the bond between the brand and customers, resulting in a long-term relationship."
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