This year is especially significant, as it marks the 44th anniversary of diplomatic relations between the two countries.
TAT Governor, Mr. Yuthasak Supasorn, said this year was also distinct because it comes after Thailand welcomed 10 million Chinese tourists during 2018 for the first time.
According to Mr. Yuthasak, Chinese tourists are also expected to spend more than 10 billion Baht (US$ 314 million) out of an estimated total revenue of 24 billion Baht from international visitors during the week-long period.
The TAT's Chinese New Year 2019 celebrations are held in destinations popular with young Chinese tourists. Events are planned in Bangkok at Siam Square (from 4 to 6 February and Yaowarat Road on 5 February); Chiang Mai at the Maya Lifestyle Shopping Centre (on 5 to 6 February); and Phuket at Central Phuket Floresta (on 5 to 6 February).