Kept by krungsri received Best Gamification Project Award from The Asset Triple A Digital Awards 2021. The award reflects Kept's unique features that correspond to the young customers' needs. With smart features, saving money can be fun via 3 accounts; Kept, Grow, and Fun, working together automatically via smartphone application. The features are gamified and turn normal saving into money saving missions. Once missions are accomplished as per specified conditions, users then receive the rewards. Such gimmick motivates users to have fun with saving money to achieve their goal with Kept. This reinforces Kept's determination to make financial management easy, fun, and achievable while demonstrating Kept's potential to become the leader in digital banking.
Source: Bank of Ayudhya