Bussaya Satirapipatkul, Head of Customer & Service Management at AIS noted, "Tracking service usage behavior through different channels by customers and the Thai public, we have discovered that the online channel like myAIS, which combined the functions of AIS shop and AIS Call Center, has become the number one channel as the most used app with over 30 million transactions / month from 8 million active users / month. Total downloads have increased 50% from last year. We believe this is because the app meets people's every need in real time. For this reason, we have always been determined to continue developing myAIS to cater to the demands of the constantly changing modern lifestyles, and providing more convenient experience. We have now taken another step with the new app features that combine services and privileges of the popular lifestyles of health, shopping, and dining, to upgrade the user experience in the New Normal to another level."
myAIS has now offered additional services to cater customer needs of the 3 key lifestyles:
- Health: Services and privileges in the well-being category have been brought together. For health, there are discounts on telemedicine services, insurance for adverse reactions to the COVID-19 vaccine, and discounts at over 400 leading drug stores nationwide. Following the trend of increased interest in health and beauty, AIS has expanded the service of "online dermatology" in partnership with Skin X, the first app to provide a complete range of skin care services online. AIS and AIS Fibre customers receive 100 Baht discount. AIS Serenade customers can get one free consultation worth 250 Baht.
- Shopping: Since the beginning of the year, the redemption of online shopping privileges has doubled. AIS has thus teamed up with The Mall to bring the store onto customers' smartphones under the campaign "myAIS Mobile Life Store Powered by M Online." Easy shopping on myAIS is for fans of online shopping, with compelling personalized product offers. Over 250 highlighted products are eligible for privileges of discounts up to 400 Baht for a purchase of 2,000 Baht or more.
- Dining: AIS is offering many discounts on food delivery. During the recent lockdown, total privileges redeemed kept growing to over 6 times the amount pre-pandemic. Now the government has allowed food delivery platforms to join Phase 3 of the 50/50 Program, AIS has partnered with LINE MAN to keep customers full, with over 50% discounts! Simply redeem AIS points for a discount on food of up to 60 Baht when ordering on the 50/50 Program with LINE MAN.
On top of this, inside myAIS, we have prepared a host of rewards for points redemption at the end of the year, along with exciting premiums which Aunjai has teamed up the first time with ReenP and Jay The Rabbit / LINE stickers and new collections / draws for exclusive prizes such as PlayStation5, Samsung Galaxy Z Fold 3 5G (512 GB), and gold, worth together more than 10 million Baht.
"We are exceptionally proud to have a part in supporting merchants who have been recently affected. myAIS is another key channel helping AIS customers to track and redeem their AIS Points for cash discounts, helping to keep small stores afloat under the AIS Pa-Ruay program. There are now up to 10,000 participating merchants, as well as Tungngern stores in Point Pay program, a collaboration with Krung Thai Bank. The full amount of AIS Points may be redeemed, or customers may get a discount paying together with cash. There are now over 45,000 participating merchants, which will increase to 200,000 by the year end. By the end of next year Tungngern merchants will number 700,000 nationwide.
At every time we have been aware that consumer is becoming increasingly more sophisticated. Meeting their needs to provide the right services and experiences requires thorough understanding of the changes occurred. It is a challenge to create services that fulfill both functional and emotional needs. Our goal is for customers to receive the best experience from us. A single product or service will not be the answer for every group of customers. It is the end of an era for One Size Fits All. myAIS is a proof that we have been and always will continue our efforts to uplift our capabilities to provide seamless experiences that will efficiently cater to the needs of different customer groups, getting ready to become a Personalized Super App in the near future," concluded Bussaya.
Source: AIS