Krungsri Auto wins Digital CX Awards 2022

Wednesday 18 May 2022 09:16
Krungsri Auto, a leader in automotive finance under Bank of Ayudhya PCL., won the prestigious Digital CX Awards 2022, organized by The Digital Banker, in the Excellence in Next-Gen Customer Satisfaction category. The prize underlines Krungsri Auto's leading position in automotive finance with a full suite of innovative solutions that effectively answer the lifestyles and behaviors of the new generation of consumers.
Krungsri Auto wins Digital CX Awards 2022

Mr. Congsin Congcar, Head of Krungsri Auto Group, Bank of Ayudhya PCL., said, "Krungsri Auto is always committed to delivering customer experience excellence across every touchpoint through product and service innovation, agility way of working, data-driven culture, and the focus on creating an automobile users' ecosystem. Serving as the platform that fulfils both financial and lifestyle needs of automobile users, GO Application by Krungsri Auto currently offers digital automotive finance and digital insurance products and services as well as other lifestyle offerings. The application focuses on answering the needs of automobile users in this digital age, particularly digital natives like Generation Y and Z, who make up 69% of Thailand's automobile users. GO Application by Krungsri Auto currently has over 1.8 million downloads and 28 lifestyle and automotive partners on the platform."

The Excellence in Next-Gen Customer Satisfaction award reflects the global recognition from a renowned institution for Krungsri Auto's success in delivering the best digital experience for the new generation of consumers. Digital CX Awards is organized by The Digital Banker, a globally trusted online news media, focusing on finance and banking. The award aims to honor pioneering innovation and technology with outstanding customer experiences in the financial service sector.

"We strongly believe that GO Application by Krungsri Auto will be a driving force in deepening and expanding our collaboration with more strategic partners in our ecosystem in order to meet the current and future needs of automobile users, as well as enhancing the standards in Thailand's automotive finance industry in the future." concluded Mr. Congsin.

Source: Bank of Ayudhya