Speaking at the press event, Mr. Yodpong Sutatham, Director and Retail Sales Manager, said "A key priority for Esso Thailand's retail business is to provide a superior customer experience. In fulfilling this vision, we focus on offering high-quality products that deliver performance and fuel economy – including Supreme Diesel Plus and Gasohol Supreme E20 – and delivering station experiences that are fast, friendly, and fulfilling. We also provide exceptional non-oil services at our stations through alliance partners that allow our customers to enjoy grocery top-up, convenience stores, coffee shops, international and local fast food favorites, carwash services, and tires and lubes products."
The new marketing campaign from Esso Thailand's retail business will include giveaways of 120 lucky draw prizes with the choice of either a trip to the Cartoon Network Amazone Water Park with an accommodation for four people plus a fuel card (60 prizes) or a 40,000-baht Tesco Lotus gift card (60 prizes). To enter this lucky draw, customers that purchases fuel at participating Esso service stations from November 15, 2015 until January 31, 2016 will receive one coupon per THB 600 spent. Customers can also redeem two coupons for a discounted ice cream sundae at McDonald's.
Regarding Mobil branded products, Ms. Kum-Fong Siew, Southeast Asia Lubricants Sales Manager, said "We continue to invest in the development of Mobil products, especially synthetics, to better meet a wide array of customer needs under our consumer-oriented business strategy. Today, we have a network of 287 Mobil 1 Centers in Thailand that offer professional car care services. We remain committed to further improve the network to be best-in-class and expand the number of Mobil 1 Centers to 400 sites by 2018."
In addition to the development of advanced lubricants and the expansion of the service center network, Esso Thailand also launched a nationwide Mobil promotional program aimed at attracting consumers to enjoy the Mobil brand experience. Consumers who purchase any eligible Mobil products from now until December 15, 2015 will receive a unique Mobil gift and a chance to win various special prizes, including grand prizes of THB 40,000 fuel cards from the distributors.
Esso Thailand will also engage consumers on digital and social media channels through a new activity called "Only the Best for Your Best Friend." The campaign is designed to cast the spotlight on the relationship between consumers and their cars and the stories they create together. Consumers can participate in this activity untilDecember 18, 2015 by sharing their photographs on Instagram tagged with the hashtag #MyFriendMyMobil. The selected winners will each receive a special prize from Esso Thailand.
For more information on the new promotional campaigns from Esso and Mobil, please visit www.Esso.co.th andwww.Mobil.co.th.