Central Retail Corporation Ltd. expands its foreign book business by joint venture with “Page One Holdings”.

Business Press Releases Wednesday December 2, 2009 09:29
Bangkok--2 Dec--Central Retail Corporation

After in book business about a decade, aka “B2S”, Central Retail Corporation Ltd.’s Chief Executive Officer Tos Chirathivat has made another decision to found “Central Page One (Thailand) Co., Ltd., amid economic and political instability. The company will spend a 200 million Baht investment for 13 new stores, at B2S Chidlom, CentralWorld, ZEN, Pinklao and Ladprao and more next year. The partnership proportion is 50.1 % Central Retail Corporations Ltd.

Tos Chirathivat pressed “I believe this would be our great opportunity for Central Retail to strengthen our position of the leading book retailing and especially for Thai readers and expatriates to have more selection of foreign books as the foreign book market value currently reach 2,000 million Baht. The synergy will increase 20% - 25% more market share.   Also, we hope that the customer base is 20 % more extensive which are targeted to office worker group, children, family and people fond of arts, fashion, and architecture. Central Retail Corporation and Page One Holdings has share a common business moral “To be number one for what we do”. Now, we both combine our retailing capability and market channel, thereafter, our customers receive the best alternative.”

Central Retail Corporation has staked 39.1 % in Page One Holdings Pte., Ltd. in 2006. Page One Holdings won many international awards including, Best Bookstore Award three years for HK Magazine Readers’ Choice Awards 1999, 2005, 2006 and President’s Design Award –Design of the Year 2007.

Chief Executive Officer for a Singapore - base Page One Holdings Pte., Ltd., the Asia’s no. 1 bookstore Operator, Mark Tan revealed “We decided investing in Thailand in order to accelerate the growth of foreign book business in Thailand and believe in Central Retail Corporation’s competitive ability in retail industry. Central Page One store is designed under concept “Hip & Cool” bringing “New Experience”, with 7 categories : Children, Humanities, Literature & General Fiction, Lifestyle, Professional, Art and Design. The customers will enjoy more than 25,000 books serving at a store and even more they will love our networking system, which we can check our inventory of all over Asian. We guarantee the customers will get their desired book. Moreover, our website (www.pageonegroup.com) is providing useful information such as New Arrivals, Bestsellers, etc.

Talking about marketing strategy, we will apply “My One Card” as our successful customer relationship programme to fulfill customer’s satisfaction with discounts at every store every country.
Mark Tan added “We are not just a book store trying to sell a book, our retail stores are vital points where we take advantage of our first hand contact position with consumers.

Gathering information of what are our customer’s challenge & needs are and our customer’s strengths and knowledge are. This put us in a better position to dismantle the needed contents and knowledge available in our stores for our customer’s needs.

At the same time, learning about our customer’s strengths and expertise will enable us to gain new found knowledge to better serve other customers too, this at time resulted to ideas a new book in the making.”

About Page One Holding Ltd.

“Page One” is the Asia’s leader for book retailer and publisher, which the headquarter is based in Singapore. Mark Tan founded Page One in 183 with US$ 37,000. The first retail shop occupied a floor space of 1500 sq.ft. was opened in the same year with 3 staff including Mark Tan and his wife.

Nowadays, “Page One” has stores in China, Hong Kong, Taiwan, Singapore and Thailand, served by more than 300 professional staff across Asia. In 1993, established the Company’s publishing arm, Page One’s publishing has two lines of products with 150 titles annually on design content and 100 titles annually on life style content and a lifestyle magazine.   Beside English Language, our titles have also been translated into 10 foreign languages, including Simplified Chinese, Japanese, Danish, Dutch, French, German, Norwegian, Italian, Spanish and Swedish.

HK Magazine Readers’ Choice Awards 1999,2005, 2006 – Best Bookstore
President’s Design Award – Design of The Year 2007
SOPA 2007 Award – Excellence in Magazine Front Cover Design
Winner of the Category Design Print Silver Book Design for Vision of Design at the 87th Annual Award Competition ADCNY 2008
Winner as the most outstanding project in the best writing published in book form, about any aspect of Asia (non-fiction)
About Central Retail Corporation

Central Retail has successfully operates   nine "department store" brands and category-killer specialty stores in Thailand and has received numerous domestic and international awards, including “Best of the Best” from Retail Asia magazine, Euromonitor and KPMG. The company has introduced well–known retail brands among Thais and foreigners : Central, Robinson, Power Buy, B2S, Supersports, Tops, HomeWorks, Office Depot and ZEN.


ฝ่ายสื่อสารองค์กร บริษัท เซ็นทรัลรีเทล คอร์ปอเรชั่น จำกัด   โทร. 02 100 9785-7   แฟกซ์ 02 100 9777

โยธิน ธรรมจำรัส (โย) 02 100 9781       ประภาพร นามวงศ์ (น้องเล็ก)
ภัทรวรรณ ราตรีสวัสดิ์ (โอ๊ต)               กฤตยาวีร์ สุมาลี (วี)
เมธินี ชาญวลิชล (เมย์)

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