NEW DANONE YOGHURT TO STRENGTHEN ‘ACTEVIA’ LINE

Business Press Releases Thursday January 21, 2010 12:56
Bangkok--21 Jan--Ogilvy Public Relations Worldwide

Danone, the world’s No. 1 yoghurt brand, is introducing new products – coconut-flavour Actevia cup yoghurt and the 0% fat cultured drinking yoghurt. Both come with Danone’s exclusive ‘Acti-Regularis” probiotic that is clinically proven to remain live and active in the digestive tract where it exerts its effect by helping to reduce long intestinal transit time by up to 40%, depending on levels consumed and the demographic profile. The Acti-Regularis has been researched and developed by Danone Research Institute in Europe and has been well recognized by leading science research institutes during the past 20 years for its health benefits.

Activia is available at leading supermarkets, hypermarkets and convenient stores nationwide in two formats. The 110g cup yoghurt comprises plain, strawberry, blueberry and coconut flavours, and the 160ml cultured drinking yoghurt is available in 0% fat formula. The cup is priced at Bt13 and the drink at Bt11.

Issue on behalf of         :   Danone Dairy (Thailand) Co., Ltd.
For more information       :   Ogilvy Public Relations Worldwide Ltd.
Pangkwan Lekhyananda (pangkwan.lekhyananda@ogilvy.com)
Tel. 0 2205 6617
Ninrat Deesomsuk (ninrat.deesomsuk@ogilvy.com)
Tel. 0 2205 6615

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