Retail Media improves in-store visibility and informs customer decisions, helping to drive sales
New One-Stop premium Retail Media service introduced for brands and media agencies
International marketing consultancy dunnhumby is adding at-store Retail Media at 170 large format Tesco Lotus stores around Thailand giving the retailer more opportunities to connect with customers and drive growth.
The product, called Connect Media, gives brands the opportunity to bridge the gap between above the line and below the line advertising by extending campaigns in and around stores in a wide variety of digital and non-digital formats, targeting the large number of customers who make at-the-shelf buying decisions. Through using mediums such as interactive displays, digital shelf life displays and augmented reality, Connect Media provides incredible impact to customers at point of purchase, improving brand impact and inspiring customer decisions.
“Today’s multichannel customer is exposed to media in many new and different ways can engage, surprise, delight and reward. dunnhumby already manages Retail Media at Tesco Lotus Express stores in Thailand, and our work has seen increases in sales and customer visits of between +7% and +35% across a number of campaigns to date. We are delighted to be extending our work to larger format stores and we’re confident Connect Media can deliver similar benefits,” said Teeradet Dumrongbhalasitr, Head of Retail Media, dunnhumby (Thailand) Limited.
“The customer shopping experience is a very important part of the dunnhumby philosophy and Connect Media is a key element in helping us to meet our objectives. Extending our work with Tesco Lotus into hypermarkets will give us better insights into campaigns, which will result in improved performance and returns. Importantly, customers will benefit from a better shopping experience with timely, targeted in-store messages that will spark their decisions,” Teeradet added.
To ensure a seamless journey that enhances the shopping experience, dunnhumby has introduced a one-stop premium Retail Media service to ensure successful in-store media implementation for brands. This begins with a clear end-to-end approach to campaign management provided by a single point of contact. dunnhumby then uses its expertise in customer insight and analysis to advise on the right media options at the right location with the right message, and design media materials to ensure the highest impact. In addition to giving full operational support to install and monitor the campaign during its life, brand will also be able to understand campaign performance like never before with dunnhumby evaluation.
Initially, six easy-to-understand and affordable Connect Media packages offering excellent opportunities to stand out have been introduced: Category sponsorship, MOD sponsorship, Shelf, Off-shelf, Digital and Integrated.