Mr.Sompoch Chavalvechakul Marketing Director of Scotch Industrial Co., Ltd., the manufacturer and distributor of healthy beverage product "Scotch" mentioned to the launching of "Scotch Collagen Leffup" that "For the launch of Scotch Collagen-Leffup this time, because we see that beauty beverage market this year is still on a good trend as well as the penetration of new product into the market is to help provoke the growth of its beauty beverage market, moreover, we have a policy on the development of new products at all times, including all existing products and new ones. Collagen drink is especially main product of its beauty category that is intended to accommodate the demands of both men and women market, which the woman is considered to be the main target of these kinds of products. Because of the market research found that this target group needs and is interested in new things to take care of yourself looking good all the time. Thus, we developed "Scotch Collagen-Leffup" new collagen drink formula with “Sea Buckthorn extract” one of the fruits that contains vitamins and nutrients which are beneficial to the body regarded as an exotic extract. It has a powerful anti-oxidant which is the major cause of wrinkles as well as having 5,000 mg of collagen peptides with the bottle size of 45 ml for 48 baht. We expect to be able to meet the needs of consumers very well and also to create the diversity of Scotch's beauty product line as well."
Meanwhile, in the part of building awareness of the product toward target consumers Mr.Sompoch added that "Scotch has prepared the marketing budget of Bt 30 million to build awareness by focusing on integrated marketing strategy both Above the line and Below the line, including many online media channels to more approach the lifestyle of target group. According to the social media is now playing the significant role to our lifestyle, the content will be placed on product introduction and Sea Buckthorn Extract information and we also have an agent of modern women who is good taking care of yourself Sirita Jensen to become the presenter and to convey the stories via TVC series "Search" which we expect from marketing plan and strategy that Scotch Collagen-Leffup will provide the sales by the end of this year at approximately Bt100 million."