Lays Debuts Sweet-Flavored Potato Chips in Thailand Introducing two new flavors to capture consumer demand for new product

Business Press Releases Tuesday March 15, 2016 09:54
Bangkok--15 Mar--Verve

Lay's, Thailand's No.1 best-selling potato chips, led by Mrs. Thamas Chumpani, Senior Marketing Manager of Pepsi-Cola (Thai) Trading Company Limited, together with its brand ambassadors 'Nadech' Kugimiya and Urassaya 'Yaya' Sperbund recently introduced sweet-flavored potato chips to Thai consumers, aiming to strengthen its leadership position as a trendsetter and innovation driver for Thailand's Bt30-billion snack industry. Debuted in Thailand as the first market in Asia, two new flavors of Lay's chips namely "Lay's Honey Butter" and "Lay's Popcorn Caramel" are innovated to meet growing demand of today's consumers who are more inclined to try new products, especially in Asia-Pacific in which 69% of consumers* say they purchased a new product during their last grocery-shopping trip.

The launch is supported by a 360-degree campaign, including TV commercial featuring Nadech and Yaya, eye-catching out-of-home media, retail and in-store media, and digital and social media engagement, as well as on-ground activations highlighted by "disruptive sampling troop" -- a caravan of bee mascots riding on motorbikes and bee-shaped drones chasing a gigantic pack of Lay's Honey Butter -- to boost the buzz around Bangkok.

Experience the sweet-salty combo from Lay's today! Lay's Honey Butter is available in pack sizes of 26 g. at Bt10, 38 g. at 15 Bt, 50 g. at 20 Bt, 65 g. at 25 Bt, and 73 g. at 30 Bt in convenient stores, supermarkets, and mom-and-pop shops nationwide, while Lay's Popcorn Caramel comes in pack sizes of 38 g. at 15 Bt and 65 g. at 25 Bt, exclusively available in 7-Eleven convenience stores. For more information and the latest updates from Lay's, visit www.facebook.com/LaysThailand or follow LaysThailand on Instagram and LINE.


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