The launch is supported by a 360-degree campaign, including TV commercial featuring Nadech and Yaya, eye-catching out-of-home media, retail and in-store media, and digital and social media engagement, as well as on-ground activations highlighted by "disruptive sampling troop" -- a caravan of bee mascots riding on motorbikes and bee-shaped drones chasing a gigantic pack of Lay's Honey Butter -- to boost the buzz around Bangkok.
Experience the sweet-salty combo from Lay's today! Lay's Honey Butter is available in pack sizes of 26 g. at Bt10, 38 g. at 15 Bt, 50 g. at 20 Bt, 65 g. at 25 Bt, and 73 g. at 30 Bt in convenient stores, supermarkets, and mom-and-pop shops nationwide, while Lay's Popcorn Caramel comes in pack sizes of 38 g. at 15 Bt and 65 g. at 25 Bt, exclusively available in 7-Eleven convenience stores. For more information and the latest updates from Lay's, visit www.facebook.com/LaysThailand or follow LaysThailand on Instagram and LINE.